Under the terms of the deal, Highlight Games will grant Bulletproof Games a licence to use its video archive of Serie A matches. Bulletproof Games will take charge of the project and begin developing the game, while Yggdrasil Gaming will handle its distribution in Italy.
What is Highlight Games
Highlight Games is a London-based company specialising in virtual sports products and instant games. Its flagship product, SoccerBet, utilises real historical footage from Serie A matches and is the most popular virtual sports product in Italy. Until now, the company had only used its football content for virtual sports and betting. The new project with Bulletproof Games will mark the studio’s first foray into the slots segment.
Steven Holmes, CEO of Highlight Games, described the partnership as an important step for the company. He said that SoccerBet has proven that Serie A archive footage is hugely popular with Italian players. The company is confident that this content will perform just as well in casino slots.
What is Bulletproof Games
Bulletproof Games is a British slot development studio that operates via the Yggdrasil Gaming platform. The studio utilises Yggdrasil’s GATI technology, which enables partners to quickly develop and launch games in regulated markets. Bulletproof Games has previously released games in collaboration with Yggdrasil, including Lollipop Drop MultiMax.
Craig Ball, Managing Director of Bulletproof Games, said that the collaboration combines Highlight Games’ content library with the studio’s expertise in slot development. He added that the product should appeal to Italian players. The game is scheduled for release in 2026.
About Yggdrasil Gaming
Yggdrasil Gaming is one of the leading providers of gaming content in the iGaming sector. The company operates in 28 licensed jurisdictions and manages an ecosystem of partner studios through the YGG Masters programme. Bulletproof Games operates within this programme, utilising Yggdrasil’s technology and distribution channels.
A strong focus on the Italian market
Italy is one of the largest and most strictly regulated gambling markets in Europe. The national regulator, ADM, imposes strict requirements regarding content and licensing, making it a challenging task for foreign providers to enter this market.
The focus on Serie A archive content makes perfect sense. It is one of the most popular football leagues in the world, with a huge audience in Italy itself. If SoccerBet has become the leading virtual sports product in the country, then converting that same content into a slot format has every chance of replicating that success. For Highlight Games, the deal opens up a new way to monetise archive content. For Bulletproof Games, it is an opportunity to enter a competitive market with a product created specifically for the local audience.
