Content from 1X2 Network will be featured at Hard Rock Bet’s Michigan casino under a new partnership that will see several slots from the studio featured on the site. The games that have been named for the rollout include Train Strike Hold & Win, Burn in Love, and 3 Hot Chilli Peppers. This is the first time 1X2 Network’s content has appeared on the operator’s platform.
Hard Rock Bet is a relatively new name in the online casino market in Michigan, so any supplier integration helps refine the product offering and make the lobby more competitive. From the perspective of 1X2 Network, this deal adds another live distribution channel in a state that operates a formal approval-based model for supplier access.
A Supplier Deal With Regulatory Weight
The significance of the Michigan angle should also be noted here. Hard Rock Bet entered the state after being given approval by the Michigan Gaming Control Board in December 2025 to operate internet gaming and sports betting on behalf of the Hannahville Indian Community. With its approval, there was also a note that the operator had to use board-approved suppliers as well as offer only approved games and bet types.
That structure gives even an ordinary content agreement more weight than it might otherwise have in an unregulated space. As a large iGaming jurisdiction in the US, Michigan is also one where the speed at which operators can build out their portfolios is impacted by compliance, supplier clearance, and platform approval. The MGCB’s list of approved online gaming operators includes Hard Rock Bet, a platform that is licensed to offer legal gaming in the state of Michigan.
What This Launch Means
In the case of 1X2 Network, the timing aligns with the overall pattern of expansion seen in North America. The company is already established in regulated markets, and it made its way into Michigan last year. The partnership with Hard Rock Bet does not necessarily change the landscape overnight. However, it does provide the company with exposure to a consumer-facing brand that carries recognition outside of the iGaming industry.
The same can be said in reverse. Hard Rock Bet does not need each new supplier launch to be a major occasion. It needs depth, variety, and a content offering that can retain players after the initial platform launch period. This agreement is likely to help achieve that goal.
