How the game works
Snow Run broadcasts live footage from ski resorts around the world. Footage is captured using first-person GoPro cameras, drones, cameras on the slopes and CCTV cameras. The player’s task is to predict how many skiers or snowboarders will cross a designated zone on the screen.
The game runs 24/7. Four types of bets are available: Under, Over, Range and Exact. The maximum multiplier is 18x. Betting on the exact number offers the highest payout, but also the highest risk. All skiers are tracked and counted in real time by an automated computer vision system. There is no human involvement in determining the results.
About the studio and the CCTV Game format
155.io is a content studio launched in 2024. From the outset, the company has focused on mobile gamers. All of the studio’s games are based on real video footage rather than random number generators.
Snow Run is part of the CCTV Game series alongside the previously released titles Rush Hour, Rolling Dunes and Duck River. Rush Hour became a viral hit in February 2026 after streamer Xposed turned a $20,000 bet into nearly $364,000. The studio subsequently signed agreements with Stake, Shuffle and Roobet.
Sam Jones, founder and CEO of 155.io, stated that in Snow Run, the studio’s core gameplay mechanics have been adapted to a new environment featuring real mountain slopes captured from various angles. According to him, the reaction from streamers on social media has been impressive and confirmed that the audience values authenticity.
What this means for the market
Snow Run demonstrates that the CCTV Game format works beyond the confines of urban traffic. A city intersection and a ski slope are fundamentally different visual environments, but the mechanics remain the same. A real-world event, automatic scoring, and betting on the outcome. This lowers the barrier to entry for a new audience and expands the studio’s product range without altering the core concept.
For Roobet, the exclusive launch follows the same pattern that already worked with Rush Hour. For 155.io, the wide release on 7 April will be the first real test of how well Snow Run can sustain interest beyond the initial hype.
