About SiGMA South America 2026

SiGMA South America 2026 takes place April 6-9, at Transamerica Expo Center in São Paulo, Brazil. The event brings together over 18,000 delegates and 250+ speakers focused on iGaming, betting, blockchain technologies, payments, and affiliate marketing.
The four-day format combines a major exhibition floor with conference stages, startup pitch sessions, and networking opportunities. Casino companies, sportsbook providers, payment companies, and affiliate marketers converge to discuss market expansion in Brazil and across South America. The conference addresses revenue models for affiliates, traffic acquisition strategies, and fintech innovations. Awards ceremonies recognize outstanding products, while established companies and emerging startups find business connections through organized meetings and industry gatherings.

Why SiGMA South America 2026 matters

International iGaming companies and technology providers who want to capitalize on Latin American market dynamics will find concentrated business value at this São Paulo gathering. During the four focused days, participants can:

  • Connect with more than 18,000 delegates from Brazil, Latin America, Europe, and Asia;
  • Attend panel sessions led by 250+ industry speakers who share concrete data on Brazilian market growth and LATAM expansion strategies;
  • Meet iGaming companies and affiliate networks who control traffic and user acquisition channels across multiple South American territories;
  • Discover payment solutions, software providers, and betting technology built specifically for Latin American consumer preferences and local requirements;
  • Learn from detailed case studies about successful market entries into Brazil and neighboring countries;
  • Build partnerships with regional brands that actively seek international technology, capital investment, and operational expertise for growth;
  • Evaluate investment opportunities in iGaming and fintech startups that pitch at dedicated sessions.

Who will benefit most from attending

The meeting draws diverse professionals from the iGaming and betting sectors. The São Paulo event connects decision-makers with growth opportunities in Brazil’s expanding regulated market.

Attendee type Main benefits
iGaming companies Access to 250+ speakers on Brazilian regulation, licensing insights, and direct supplier meetings for site and payment upgrades
Game suppliers Face-to-face demos to 18,000+ delegates, contract discussions with casinos, visibility in high-growth LATAM region
Affiliates RevShare and CPA deal negotiations, local traffic strategies for Brazil, networking with 250+ operators in São Paulo
Media owners Partnership deals with advertisers and operators, monetization discussions, access to iGaming marketing budgets
Investors Due diligence on 50+ startups at pitch sessions, deal flow in fintech and Bettech, and introductions to licensed operators
Fintech/Blockchain companies Meetings with operators needing payment solutions, crypto wallet integration discussions, and AML compliance workshops at Transamerica Expo Center
Consultants Client acquisition among newly licensed Brazilian operators, regulatory update sessions, and visibility among 18,000 professionals

Event format at a glance

The four-day program combines multiple formats to serve different business goals. Below is a breakdown of the main components that structure the event from April 6 to 9:

  • Large expo zone with stands from iGaming companies, game providers, PSP companies, affiliate networks, and martech solutions open to attendees across four days;
  • Conference stages with multiple panels, keynote speeches, and fireside interviews featuring over 250 speakers from the iGaming and blockchain sectors;
  • Thematic tracks cover regulation in Brazil and wider LATAM, blockchain payments, bettech innovations, affiliate marketing, and growth strategies;
  • Startup pitch sessions where iGaming, fintech, and bettech startups present before investors and operators;
  • SiGMA Awards and BiS Awards ceremony on the evening of April 8 with gala dinner;
  • Structured networking dinners, closed VIP meetings, and affiliate meetups are scheduled throughout the event.

Day-by-day schedule

The event runs for four days, and each day has a clear focus, so you can plan when to explore the expo, attend key panels, and set up deals:

  • Day 1 starts with registration, expo opening, and regulation panels;
  • Days 2 and 3 feature a full expo, main conference tracks, and startup competitions;
  • Day 4 concludes with niche panels and final networking sessions.

Exhibition highlights: products and solutions to watch

The expo floor showcases hundreds of product demos and options from the industry. People can try out the software, check out different vendors, and set up technical integrations with providers right there. Among the demonstrated products are:

  • Casino game collections – slot aggregators featuring over 6,000 games, live dealer setups with Portuguese-speaking dealers, crash games, and table game suppliers offering local versions for testing;
  • Sportsbook sites – live odds systems for Brazilian leagues, tools for trading during games, risk management displays, and bet creators that include micro-markets for local sports;
  • Payment services: quick PIX setup, crypto options for BRL conversion, e-wallet APIs, and partnerships with acquirers that include fraud checks and AML compliance;
  • Data analytics includes tools for segmenting players, predicting churn, personalizing experiences, tracking retention with dashboards, and using BI software to monitor KPIs in real time for teams;
  • Affiliate systems include features like multi-tier tracking, automatic commission calculators, fraud detection filters, partner portals, and tools for managing payouts with flexible schedules;
  • Engagement tools: loyalty reward programs, bonus systems, CRM automation tools, push notifications, and gamification features that help keep players interested and boost their overall value.

Conference themes for iGaming growth in Brazil and LATAM

The event gathers top players to chat about successful growth tactics for Brazil and the wider Latin American markets. The conference agenda highlights hands-on business strategies and ways to boost revenue:

  • Monetization models: Sessions look at RevShare, CPA, and mixed commission setups that work well for traffic from Latin America and long-term partnerships with operators in 2026;
  • Player acquisition: Panels outline affordable ways to attract users, share effective methods for keeping them engaged, and discuss techniques to maximize their long-term value in Brazil and nearby South American countries;
  • Localization: Presenters share ways to adapt products for Brazilian Portuguese and Spanish-speaking audiences, focusing on cultural tweaks and regional tastes in game content;
  • Payment preferences: The conference sessions will look into what’s needed for PIX integration, how local bank transfers work, the latest stats on e-wallet use, and the cryptocurrency payment methods that people in South America are actually using;
  • Live betting innovation: Tech companies display real-time odds calculators, in-game stats boards, and smart live event tracking for competitive sports;
  • Data-driven decisions: Analytics experts share useful methods for tracking conversions, analyzing player behavior patterns, and measuring ROI accurately in iGaming business activities;
  • Affiliate marketing: Special networking spots link operators with seasoned media buyers from LATAM, content affiliate networks, and traffic arbitrage experts to explore new partnership chances.

Networking and deal‑making opportunities

SiGMA brings together iGaming companies, affiliates, suppliers, and investors in various formats. Here is how attendees can link with the gambling and betting representatives in Latin America:

  • Stroll through the expo to connect with more than 250 exhibitors in person, chat about product demos at their booths, and gather contacts from service providers, payment processors, and affiliate networks;
  • Join tailored match-making sessions where organizers set up one-on-one meetings between buyers and sellers, matching them according to your business goals and partnership needs;
  • Join affiliate meetups to link up with traffic sources, chat about CPA and RevShare models, and meet local partners who know the Brazilian and LATAM markets;
  • Join VIP dinners for small-group chats with top executives, investors, and regulators. These gatherings often result in valuable deals and unique partnerships;
  • Join casual evening gatherings and after-parties to connect with others in a laid-back atmosphere and reinforce the bonds formed throughout the day.

Practical details for participants from abroad

Here’s what you need to know to go to the event in São Paulo. This guide shares key details on location and navigation tips:

  • Location: Transamerica Expo Center in the Santo Amaro area of São Paulo, Brazil (Av. Dr. Mário Vilas Boas Rodrigues, 387);
  • Awards ceremony: The SiGMA Awards will happen on the evening of April 8;
  • Booking: Make sure to book your stay 2-3 months in advance since hotels in São Paulo get busy fast during big conventions;
  • Getting around: You can reach the venue by taxi or ride-sharing apps, and Uber is pretty common in the Santo Amaro area;
  • On-site navigation: Grab your badge at the registration desk on Day 1 to get into all the expo areas and conference stages.

FAQ

Is SiGMA South America 2026 suitable for beginners in iGaming?

Yes, SiGMA South America 2026 welcomes newcomers and new projects just starting out. Newbies ought to check out the open expo area featuring over 250 speakers from the industry, startup pitch sessions for investors, and beginner panel discussions on regulation and tech fundamentals in Brazil’s iGaming scene.

Can non‑Brazilian companies find partners at SiGMA South America 2026?

Yes, international companies can meet Brazilian casinos and bookmakers, local partners, and payment providers. The event gathers more than 18,000 delegates from LATAM and features organized networking sessions, business meetings, and special affiliate meetups to build partnerships.

What can affiliates and media owners gain from attending?

Affiliates and media owners at SiGMA South America 2026 can make direct deals with iGaming companies, check out new partnership options, and get the lowdown on local traffic in Brazil.

How far in advance should I plan my visit to São Paulo?

Make sure to book your flights, place to stay, and tickets for SiGMA South America 2026 about 2 to 3 months ahead of time. São Paulo is a lively business center, and hotels close to the Transamerica Expo Center get booked quickly during conference days in April.

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