SBC Summit Malta

About SBC Summit Malta 2026

SBC Summit Malta 2026 is a major international conference for iGaming, betting, casino operations, and affiliate marketing industries. Taking place April 28-30 at the InterContinental Hotel in St. Julian’s, Malta, the event attracts 6,000 delegates, including 2,000+ iGaming representatives, 750 affiliates, and 250+ speakers across 75 exhibitor stands. The agenda covers performance marketing, fintech, payment solutions, compliance, regulation, and emerging technologies. With 37-40% of attendees in decision-making roles and 15% at C-level, the conference combines strategic panels, hands-on workshops, and networking events for industry leaders.

Why attend as a newbie, affiliate, or marketer

The three-day conference brings together over 6,000 delegates from the iGaming sector:

• For industry visitors or newcomers: Discover iGaming representatives who showcase new brands, exclusive bonuses, and product launches across 75 exhibitor stands in the expo zone;
• For affiliates and media buyers: Connect with direct advertisers to negotiate CPA deals, meet affiliates, and uncover fresh traffic sources during dedicated sessions and workshops;
• For marketing teams: Attend hands-on workshops led by speakers who cover performance channels like Google, Meta, and TikTok with ready-to-use templates and actionable frameworks;
• Networking opportunities: Schedule face-to-face meetings through SBC Connect, join evening VIP events, and close deals with C-level decision-makers in 72 concentrated hours.

Who you’ll meet at the conference

The summit gathers thousands of delegates across the iGaming and affiliate marketing sectors.

Main content tracks and themes

The conference agenda is split into five specialized tracks addressing strategic and operational priorities. Each direction combines panel discussions, case studies, and expert insights:

• Marketing: Sessions explore acquisition channels including Google, Meta, and TikTok, plus brand strategy development, performance optimization methods, and creative approaches that succeed in regulated European and global environments;
• Product: Tracks focus on retention mechanics, personalization tactics, feature development strategies, and data-driven product decisions that drive long-term player value and engagement in competitive markets;
• Payments/Fintech: Content addresses payment provider integration, KYC/AML compliance requirements, fraud management systems, and jurisdiction-specific transaction handling for multiple regulated markets;
• Affiliate Focus: Discussions cover traffic source diversification, partnership terms negotiation, affiliate network selection, and commission structures that scale revenue through performance-based partnership models;
• Leadership/Future of Industry: Sessions examine AI adoption in daily operations, team transformation management, strategic frameworks, and critical decisions facing C-level executives in 2026.

Hands-on workshops and format

SBC Summit Malta organizes a dual-track agenda to deliver both strategic insight and practical skills. Attendees split time between high-level panels and workshop rooms where small groups tackle real cases.

Expo area and exhibitors

The exhibition area brings about 75 companies from different industries. During the 3-day event, attendees can check out booths, set up demos, and look at different products:

• iGaming software companies show live demos of casino and betting systems;
• Payment companies provide tools for processing, options for wallets, and support for multiple currencies;
• Anti-fraud companies highlight KYC, AML checks, and ways to protect players;
• Marketing automation tools show how to use CRM systems, run email campaigns, and manage retention software;
• Affiliate networks and tracking services link operators to traffic sources and help them analyze performance;
• Data and BI experts show live reporting dashboards and business insights features.

Networking and business opportunities

The event gives you several clear ways to connect with iGaming companies, affiliates, and decision-makers. Visit it to build diverse partnerships:

• Schedule one-on-one meetings through SBC Connect before you arrive to set up time with particular representatives, affiliates, or service providers;
• Join evening gatherings where casual chats can often wrap up deals quicker than formal pitches or long email threads;
• Join exclusive events to connect with top executives, who make up 15% of the crowd and can greenlight partnerships fast;
• Talk to decision-makers right in the expo area;
• Talk about CPA terms and traffic sources with affiliates looking for fresh casino and betting deals;
• Talk directly with casinos looking to broaden their ways of getting new customers or break into fresh regulated markets.

Malta location and travel overview

The event is happening in St. Julian’s, a seaside spot on the island of Malta. This table gives helpful location info for visitors to get ready and mix work with fun.

Tickets, planning, and how to prepare

Getting ready can help you make the most of your time at this big iGaming event. Follow these straightforward steps:

• Try to book your passes a few weeks in advance to get better prices and make sure you secure your spot;
• Pick the pass that fits your role best — whether you’re an operator, affiliate, or vendor;
• Create a list of meetings and use SBC Summit Malta to set up your appointments ahead of time;
• Make sure to define what you want to accomplish over the 3 days;
• Get your business cards, pitch materials, and other marketing stuff ready for your meetings;
• Take a look at the complete program schedule when it comes out closer to April 2026.

FAQ

What are the dates and venue for SBC Summit Malta 2026?

The SBC Summit Malta 2026 is happening from April 28 to 30 at the InterContinental Hotel in St. Julian’s, Malta.

Who should consider attending the event?

The SBC Summit Malta 2026 aims to attract casino and betting companies, affiliates, media buyers, marketing teams, payment and fintech providers, tech vendors, compliance consultants, and key decision-makers who are actively involved in the global iGaming and betting industry.

What can affiliates gain from the SBC Summit in Malta?

Affiliates meet with over 2,000 iGaming representatives to strike exclusive deals. The event brings together 750 partners and advertisers for hands-on workshops on improving strategies. Meeting face-to-face trims deal cycles from weeks down to just a few days.

How far in advance should I plan my trip to Malta?

Make sure to book your flights and hotels at least 3 months before April 28-30, 2026. Sign up early since interest really spikes around these dates. Hotel rooms close to St. Julian’s get booked up fast, especially with around 6,000 delegates set to be in the area.