In 2026, the North American market hits a key turning point. New rules in Alberta, along with the huge business chances tied to the FIFA World Cup, set the stage for growth. SBC Summit Canada 2026 is really at the heart of this change. This event marks the rebranding of the Canadian Gaming Summit, turning the country’s longest-running industry gathering into a major player on the world stage. Organizers have synced it up with the global SBC portfolio, aiming to broaden the reach of the Toronto gaming conference. It acts as the main spot where 3,000 top executives gather. These leaders come together to influence the future of sports betting, iGaming, and physical casino operations nationwide.
The summit gathers senior executives from various industry sectors. These key players include international firms focusing on Canada, provincial government agencies shifting to digital platforms, and tech companies backing the market’s framework. The audience consists of 40% individuals in C-suite and VP-level positions who manage budgets and influence strategy.
The following profiles will get the most out of attending and networking at SBC Summit Canada 2026:
The conference takes place across 3 stages featuring more than 120 speakers from the industry over 2 full days, plus an extra day for pre-event registration. The schedule focuses on keeping players safe with a special symposium along with sessions on regulatory trends and talks about affiliate strategies. The setup lets attendees create their own schedules, mixing content sessions with chances to network.
| Day and Date | Time Block | Activity and Details |
|---|---|---|
| Tuesday, May 19 | 12:00–17:00 | Attendee registration and badge collection at MTCC North Building with early venue exploration |
| Tuesday, May 19 | 19:00–00:00 | Official Opening Party at RS Sports Bar Toronto for casual networking and drinks |
| Wednesday, May 20 | 10:00–18:00 | Main exhibition floor open with 75+ vendor booths displaying products and services |
| Wednesday, May 20 | 10:30–17:00 | Conference program across 3 stages featuring keynotes and panel discussions on regulation, operators, and technology |
| Wednesday, May 20 | 19:00–23:00 | Official Networking Evening with complimentary food and drinks for full pass holders |
| Thursday, May 21 | 10:00–17:00 | Exhibition floor continuation with final product demonstrations and lead capture |
| Thursday, May 21 | 10:30–17:00 | Conference day 2 featuring advanced topic sessions and closing keynotes |
| Thursday, May 21 | 10:30–15:15 | Player Protection Symposium dedicated track covering responsible gambling and player safeguards |
The lineup of speakers features political figures who are changing Canadian regulations along with CEOs who are implementing strategies. The blend makes sure everyone gets to hear both sides.
Notable industry speakers from government, operations, and compliance include:
The exhibition floor spans over 50,000 square feet in the MTCC North Building, arranged into zones that align with different market segments. Sports betting tech is just one part of the picture. iGaming sites hold a different spot. Payments, compliance, and marketing services take up specific areas.The exhibition area features these important vendor types and some examples:
The SBC Connect app helps you plan your time and meetings before you even arrive. You can browse attendees, check the expo floor plan, message delegates, and book meetings in the SBC Connect Lounge. Many participants build their schedules weeks in advance to secure the best slots. The app also sends instant updates if sessions or meetings change, so you stay on track during busy days.
In the evening, the atmosphere becomes more relaxed and social. The main opening party takes place at RS Sports Bar in central Toronto and gives you a casual space to meet potential partners. Conversations often continue there over drinks, making it easier to build real connections. Full pass holders receive a hospitality package that covers key networking events, so you can focus on meetings and partnerships instead of logistics.
You need to sign up online. The organizers do not sell tickets at the door. This policy guarantees thorough checks for everyone attending. The event stays trade-only to ensure the quality of interaction remains top-notch. You’ll want to grab your event pass soon if you’re thinking of bringing your team, as you can benefit from group pricing.
Here’s what you need to know about current pricing and access levels for the summit:
| Pass Type | Price (CAD) | Includes |
|---|---|---|
| Full Event Pass | CA$995 | Conference sessions, exhibition, registration, parties, food & drink |
| Expo Plus Pass | CA$195 | Exhibition entry (Wed-Thu), Tuesday drinks (No conference access) |
| Operator/Affiliate Pass | Free | Full access (Requires strict verification of active operator/affiliate status) |
Plan your attendee strategy about 4 weeks ahead of the event. Get ready for the summit by doing these things before it starts:
The Metro Toronto Convention Centre (MTCC) North Building is where you need to go. It’s located right in the heart of 255 Front Street West. The place gives you quick and easy access to the Union Station transport hub. You can hop on the UP Express train straight from Pearson International Airport to Union Station in just 25 minutes.
Toronto is a major center for international flights. This simplifies travel plans for delegates from Europe and the US. You really ought to book a place to stay in Toronto right away. Hotels close to the MTCC tend to get booked up quickly. The event website frequently shows hotels that are partners, along with the special rates they’ve agreed on. Finding a place just a short stroll away can really help you save time every morning.