About SBC Summit Americas 2026
The SBC Summit Americas 2026 is a key event for the betting and gaming industries throughout the Americas. This gathering brings together professionals from North, Central, and South America for the first time, creating a unified summit after the successful 2025 merger of previously distinct regional conferences. Fort Lauderdale brings together 10,000 leaders from different sectors, operators, affiliates, and suppliers looking for partnerships across borders and investments that take time to pay off. The theme “Connecting Worlds” really hits home when it comes to breaking down those regional barriers. This three-day iGaming event in Fort Lauderdale offers a unique chance to connect with 4,000 iGaming representatives, gain insights into emerging markets from Latin America, and check out a focused vendor display featuring over 400 exhibitors.
Target Audience at SBC Americas
This event breaks down the usual barriers between regional markets. You’ll notice US decision-makers talking directly with leaders from up-and-coming markets in Brazil, Peru, and Colombia. The groups listed below are central to the summit attendance and their particular business goals:
- iGaming companies: This group is mainly made up of C-level executives and heads of business development. About 40% of these attendees have the authority to make key decisions. They work with casinos and sportsbooks from all over and are always on the lookout for new vendor partnerships;
- Affiliates: This group includes both experienced SEO professionals and those just starting out in the sports betting world. The Affiliate Leaders Summit draws in 1,000 attendees. They concentrate on attracting customers through multiple channels and targeted strategies for the US and Latin America;
- Suppliers and Exhibitors: This part involves more than 400 companies. You can come across tech vendors, SaaS companies, and media firms. Payment companies that concentrate on fintech and crypto also reach out to those managing budgets and procurement leaders;
- Regulators and legal professionals: Compliance officers and government representatives gather to talk about frameworks. Representatives from US organizations such as the Tennessee Sports Wagering Council are getting together with Latin American regulators to discuss rules and licensing for the market.
Conference Agenda: Three Days of Strategic Market Insights
The learning part of the summit is thorough. The conference features six stages running at the same time. Content is tailored to fit either North American or Latin American interests based on the track you’re following. Attendees get headsets for live translation during sessions in English, Spanish, and Portuguese. This makes sure that language gaps won’t obstruct the sharing of sports betting tactics.
Track Structure and Core Topics
The schedule offers several key business areas. Within these tracks, you will find sessions dedicated to Leadership, Sports Betting, Casino, and Fintech.
Key topics and unique features set for the 2026 conference stages include:
- “All Eyes on the Andes”: Taxes and rules in Colombia, Peru, Chile, and Ecuador take center stage. For foreign companies, learning these laws is a must;
- Lotteries Certification: Getting state approval in Brazil, Argentina, Chile, and Costa Rica is the main goal here. Tech firms need this to win government work;
- New Technology Space: AI and crypto meet gambling in this zone. Protecting user info matters most;
- First Pitch Americas: New companies show off their best ideas to investors. A jump start for fresh faces.
Daily Schedule Overview
The event’s attention shifts from broad leadership themes to more niche market topics. So understanding the summit’s daily flow helps you catch the most important sessions and networking events.
Here’s how the three-day event typically flows:
Exhibition Floor: Navigating the 400+ Exhibitor Showcase
The trade show floor spreads across more than 22,000 square meters. It’s a tangible map of the supply chain in the industry. SBC Summit exhibitors take up spaces that reflect different market sectors. Here are the main zones and key exhibitors you’ll come across on the convention center floor:
- Specialized Zones: The floor is split into different areas to make it easier to get around. The StartupSphere showcases up-and-coming technology. The Affiliate Leaders Summit Zone focuses on marketing know-how. The Payment Expert Summit brings together fintech and crypto ideas;
- Big names: Key players fill out the exhibition layout. You can stop by Continent 8 Technologies at Booth C808 to check out their hosting options. Other confirmed exhibitors are Alea, Altenar, Kaizen Gaming, along with the reliable sponsor Betsson;
- Floor Amenities: Running a business needs some fuel and comfort. The floor has “Conversation Corners” set up just for those spontaneous meetings. Networking lounges (like area 145), cocktail bars, cafes, and smoothie spots offer a place to unwind;
Networking & Social Events
Business at SBC Americas goes way beyond just the conference spaces. The networking events are the places where connections really take shape. Here’s a look at the social and networking events lined up for the 2026 summit:
- Opening Party: This event launches the summit on Tuesday evening. It happens at The Wharf in Fort Lauderdale. Attendees sip drinks, munch on tasty bites, and chat casually in a laid-back riverside atmosphere;
- SBC Awards Americas: This elegant gala dinner honors outstanding achievements in the industry. You need a separate ticket or invitation to get in. The evening features a three-course dinner along with a ceremony celebrating the best operators and suppliers;
- INFINITY Florida Closing Party: The summit wraps up with a big party on Thursday night. It goes down at DAER Nightclub, located inside the Seminole Hard Rock Hotel. Past headliners have featured Steve Aoki;
- Daytime Socials: You can connect and network during the day as well. The Food Festival offers free food and drinks to those with VIP passes. Various coffee shops and ice cream stalls scattered across the expo floor invite people to chat freely;
Tickets and Pricing
The event has an age requirement of 18 and will check IDs for anyone who looks too young. You can find the Broward County Convention Center at 1950 Eisenhower Blvd. Parking’s there, but it’s cashless — you’ll need to use a card. SBC Summit registration has various levels available. Operators and affiliates usually get free access once they’ve been verified.
Below is a table showing the different pass types along with their estimated costs and what they include:
| Pass Type | Estimated Price | Includes |
|---|---|---|
| Full Access | $700 (Standard) | Expo, Conference, Opening Party, INFINITY Party, On-Demand Sessions |
| Expo Only | $195 | Exhibition Floor Access Only |
| Group Pass | $500 (per person) | Same as Full Access (Discount applies for groups of 3+) |
How to Prepare for the Summit
A gathering of 10,000 delegates creates quite a buzz. You’ve got to figure out a way to sift through it. Check out this checklist to make the most of your time in Fort Lauderdale:
- Get the SBC Connect Plus app right after you register to find tailored recommendations;
- Fill out your profile with your interests so the algorithm can suggest useful connections;
- Arrange meeting slots in the Connect Lounge well in advance to grab some private space;
- Book your hotel early and pick a place that’s walkable or a short Uber ride away;
- Save your digital QR badge to your phone wallet for a speedy entry at the venue;
- Check out attendee lists with tools like Vendelux to spot key contacts before you fly out;
- Contact potential clients via email or LinkedIn to set up meetings ahead of time;
- Export your new contacts from the app within 48 hours after the event wraps up;
- Send personalized follow-up messages mentioning specific conversations to strengthen the connection;
- Go over your new leads against your initial goals to see how well you did.