Sportradar Company Profile – Licensing, Partners, and Global Presence

Overview

Sportradar Group AG is a global leader in sports technology and data, delivering live scores, betting solutions, and audio-visual content to clients in the sports, media, and betting sectors. As a publicly traded company on Nasdaq (SRAD), Sportradar’s B2B operations are foundational to the infrastructure of the modern sports betting ecosystem. Its services support over 1,000 betting operators and numerous global sports leagues.

Key Business Facts:

• Industry: Sports Technology, Betting Data, Integrity Services
• Business Model: B2B SaaS, Licensing, Subscription & Custom Data Solutions
• Public Listing: Nasdaq (Ticker: SRAD) – IPO in 2021
• Employees: ~3,900 globally
• Founder & CEO: Carsten Koerl
• Headquarters: St. Gallen, Switzerland

Mission and Business Focus

Sportradar’s mission is to “revolutionise the sports experience” by empowering clients with trusted data, advanced analytics, and innovative content. Its core business areas include live sports data feeds, audio-visual content, integrity solutions, and AI-driven products for operators and fans.

Year Founded and Evolution

Key People / Founders

• Carsten Koerl – Co-Founder & Group CEO
• Petter Fornæss – Co-Founder
• Tore Steinkjer – Co-Founder

Regulatory Bodies & Compliance Measures

• Integrity Services:
  • Fraud Detection System (FDS) monitors 30+ billion data points annually
  • Trusted by partners including UEFA, NFL, and FIFA
• Law Enforcement Partners: Collaborates with national crime agencies and sports regulators
• Compliance Priorities:
  • Anti-match fixing enforcement
  • Data protection (GDPR, international standards)
  • Certified by independent testing bodies (e.g., eCOGRA, ISO standards)

Main Office Locations & Global Reach

Offices in 20+ countries, supporting operations in 120+ markets.

Key Partnerships

Core products include live odds, betting feeds, AV streaming, and the ad:s marketing platform.

Company Address

• Headquarters: Feldlistrasse 2, 9000 St. Gallen, Switzerland

Email / Phone

• General Inquiries: office@sportradar.com
• Press Contacts: press@sportradar.com
• Phone: +41 71 517 72 00
• Website: www.sportradar.com