Hard Rock Bet Company Profile – Licensing, Partnerships, and US Expansion

Brief Overview

• Industry: Online Sports Betting & iGaming
• Business Model: B2C (Direct-to-Consumer)
• Ownership: Hard Rock Digital (Joint Venture)
• Parent Entity: Seminole Tribe of Florida
• Founded: 2020 (brand), 2007 (acquisition of Hard Rock International)
• Key Brand: Hard Rock International (300+ venues in 70+ countries)

Mission and Business Focus

• Proprietary Platform: Sportsbook and casino with in-house tech
• US Market Expansion: Launches across regulated states
• Loyalty Integration: Unified program via Unity by Hard Rock
• Omnichannel Strategy: Linking online play with land-based properties

Year Founded and Evolution

Key People / Founders

• Jim Allen – Chairman, Hard Rock International; CEO, Seminole Gaming; Chairman, Hard Rock Digital
  • Oversees strategic growth of both land-based and online operations

Active Gaming Licenses

• Florida
• New Jersey
• Ohio
• Arizona
• Illinois
• Indiana
• Tennessee
• Virginia
• Colorado

Regulatory Bodies & Compliance Measures

• New Jersey Division of Gaming Enforcement
• Florida Gaming Control Commission
• Tennessee Sports Wagering Council
• Ohio Casino Control Commission
• Compliance standards:
  • Responsible Gambling
  • Player Protection
  • KYC/AML protocols
  • Fair play and RNG certification

• Headquarters: 5701 Stirling Road, Davie, Florida, USA
• Other Offices: Atlantic City, New Jersey; Austin, Texas

Global Reach

• Focus on regulated U.S. markets
• Part of Hard Rock International with 300+ venues in 70+ countries
• Brand strength supports long-term international expansion

Platform and Software Providers

• Playtech: iCasino content (slots, tables, live dealer)
• Kambi Group: Odds Feed+ sportsbook solution
• Bragg Gaming Group: Exclusive game development & distribution
• RubyPlay: iGaming content partner in New Jersey

Operator & Affiliate Networks

• Hard Rock Bet operates directly as a B2C brand
• Runs its own affiliate program for user acquisition & retention

• Company Address: 5701 Stirling Road, Davie, Florida, 33314, USA
• Website: www.hardrock.bet
• Contact: Managed via official website and partner portals