Flutter Entertainment Company Profile – History, Global Presence, and Licensing

Brief Overview

Flutter Entertainment plc is an Irish-American multinational sports betting and iGaming operator. The company was formed through the merger of major European betting brands and now operates across over 100 regulated markets. It is the largest online betting company in the world by revenue and dominates the U.S. market through FanDuel.

Mission and Business Focus

Flutter’s mission is to deliver a high-growth, responsible, and technology-led betting and gaming experience. It operates under a federated model that allows regional autonomy across its key divisions.

Core Consumer Brands by Market:

• US: FanDuel, TVG
• UK & Ireland: Paddy Power, Betfair, Sky Betting & Gaming, Tombola
• International: PokerStars, Sportsbet (Australia), Sisal (Italy)

Year Founded and Evolution

Key People / Founders

Active Gaming Licenses

Flutter’s subsidiaries operate under over 100 licenses globally. The parent company itself does not hold operational licenses.

Regulatory Bodies & Compliance Measures

• UK: UK Gambling Commission (UKGC)
• Malta: Malta Gaming Authority (MGA)
• US: State-level regulators (e.g. NJ DGE, PGCB)
• Europe: Danish Gambling Authority, Sweden’s Spelinspektionen, Italy’s ADM, Spain’s DGOJ

Flutter places significant emphasis on Safer Gambling, employing over 190 staff in its Safer Gambling Operations Team and leveraging behavioural analytics tools.

Main Office Locations

Global Reach

Flutter operates across all six inhabited continents and is structured into two business units:

• US Division: Focused on FanDuel and state-level expansion
• International Division: Covering UK, Ireland, Europe, Australia, and Rest of World (ROW)

Platform and Software Providers

Operator & Affiliate Networks

• PMU (France): Uses Flutter’s sportsbook platform and risk tools under B2B partnership
• Amazon Prime Video: FanDuel is exclusive odds provider for NBA and WNBA coverage

Company Address

• Operational HQ: One Madison Avenue, New York, NY 10010, United States
• Registered Office: Belfield Office Park, Dublin 4, Ireland

Email / Phone

• Media Enquiries: corporatecomms@flutter.com
• General Phone (Ireland): +353 1 2232455