About Organisation
Brief Overview
CasinoGrounds is the world’s leading online casino streaming community and a well-established iGaming affiliate platform. It pioneered the social casino niche, allowing streamers and audiences to share live slot gameplay via YouTube and Twitch. Its media-led content model transformed passive play into shared entertainment, positioning CasinoGrounds as a high-conversion marketing channel for regulated operators.
Key Service Details:
| Legal Entity | GameGrounds United AB (Sweden) |
| Primary Business | Casino Streaming, Affiliate Marketing, Branded Slot Development |
| Monetization Model | Revenue share affiliate deals, studio co-development, community forum |
| Employee Count | 11–50 (Estimated) |
| Web Presence | CasinoGrounds.com, Twitch, YouTube, Community Forum |
Mission and Business Focus
CasinoGrounds aims to transform online gambling into a social entertainment experience. It uses authentic live streaming to build player trust and engagement, shifting the affiliate model from static content to dynamic, real-time media.
Company History & Founders
Timeline of Key Events
| 2016 | CasinoGrounds founded as a social casino content hub |
| Jan 2018 | LeoVegas Group acquired 51% of GameGrounds United AB for SEK 30M |
| 2022 | LeoVegas (and CasinoGrounds) acquired by MGM Resorts International |
Key People / Founders
| Co-Founder | Iztok Bratun – Strategic foundation of the platform |
| Co-Founder | Nick Preston – Early operational and community development |
| Co-Founder | Kim Hultman (LetsGiveItASpin) – Prominent casino streamer, brand face, and slot collaborator |
| CEO | Tobias Svensen – Current executive lead under LeoVegas Group |
Licensing & Regulatory Info
Regulatory Framework
CasinoGrounds operates under the compliance structure of its parent company, LeoVegas Gaming Ltd. Its promotional content and affiliate activities are subject to regulated market standards.
| UK Gambling Commission | Covers affiliate content targeting UK-based audiences |
| Malta Gaming Authority | Governs LeoVegas affiliate activity from Malta HQ |
| Swedish Gambling Authority | Applies to content and operations directed at Swedish players |
| Affiliate Compliance | Adheres to responsible gambling, GDPR, and ad disclosure requirements |
Offices & Headquarters
Office Locations
| Sliema, Malta | Main operations and EU regulatory base |
| Registered Address | Level 7, The Plaza Business Centre, Bisazza Street, Sliema SLM 1640, Malta |
Global Reach: CasinoGrounds content is consumed globally, with a strong audience base in the Nordics, UK, Germany, and other regulated European markets.
Business Partnerships
Studio Collaborations
CasinoGrounds has directly partnered with game developers to create streamer-led branded slots.
| Relax Gaming | Player-led slot co-development – Book of Power |
| Yggdrasil Gaming | Gigablox collaboration – Max Elements |
Operator Partnerships
- LeoVegas Casino (parent)
- BetMGM Casino
- Casumo
- PokerStars Casino
These partnerships are monetised through revenue-share and CPA models aligned with responsible gambling standards.
Contact Details
| General Enquiries | Via contact form on CasinoGrounds.com |
| Privacy/Data Protection | privacy@casinogrounds.com / dpo@casinogrounds.com |
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