Blueprint Gaming Company Profile – Licensing, Partnerships, and Global Reach

Blueprint Gaming
bet-buddy.com
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#Games provider

About the company:

Founded:
2001
Location:
London, United Kingdom
Employees:
10

About Organisation

Brief Overview

Industry B2B iGaming (Game Studio)
Business Model Game Development & Licensing
Ownership Subsidiary of Gauselmann Group (MERKUR GROUP)
Founded 2001
Key Offering Online slots, branded games, progressive jackpots

Mission and Business Focus

  • Development of branded and original slots
  • Innovation through proprietary mechanics (e.g., Jackpot King)
  • Licensing across regulated European markets
  • Distribution via major content aggregators and operator deals

Company History & Founders

Year Founded and Evolution

2001 Company established in the UK
2008 Gauselmann Group acquires minority stake
2012 Gauselmann Group completes full acquisition
2024 Signs UK distribution deal with NetBet
2025 Expands into Switzerland via Swiss Casinos partnership

Key People / Founders

  • Matthew Charles Cole – Director
  • Sophie Hannah Pope – Director
  • Leadership team oversees commercial growth, compliance, and game development operations

Licensing & Regulatory Info

Active Gaming Licenses

  • UK Gambling Commission (UKGC) – Active B2B supplier licence
  • Malta Gaming Authority (MGA) – Holds a B2B Critical Supply Licence (via operating partners)

Regulatory Bodies & Compliance Measures

  • RNG fairness testing
  • Technical compliance validation
  • Responsible gaming standards
  • Jurisdiction-specific player protections

Offices & Headquarters

Main Office Locations

  • Headquarters:
    Blueprint House
    Northern Road
    Newark, England, NG24 2EU
  • Other Legal Entities: Operates a licensed entity in Malta

Global Reach

  • Supplies content to online casino platforms across the UK, Germany, Italy, Switzerland, and other EEA jurisdictions
  • Distributes 100,000+ gaming terminals across Europe via land-based channels
  • Available on major aggregation platforms for international markets

Business Partnerships

Platform and Software Providers

Gauselmann Group Parent company, supports content reach in land-based & digital markets
Relax Gaming Aggregation platform partner
Galaxy Gaming Licensed table games integrated into Blueprint’s portfolio
NetBet UK Direct operator integration for the UK market

Operator & Affiliate Networks

  • Works with a broad network of online casino operators
  • Distributes via B2B aggregators and platform providers
  • Does not operate a B2C casino or affiliate programme

Contact Details

Company Address

Blueprint House, Northern Road, Newark, England, NG24 2EU

Email / Phone

  • Contact form available via the official Blueprint Gaming website
  • General enquiries handled through listed channels or partner portals
Website: bet-buddy.com


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