About Organisation
Brief Overview
Bet365 ranks among the world’s largest online gambling operators, serving 90+ million customers across 100+ countries.The Bet365 company info shows £3.72 billion annual revenue (2024) and 8,670+ employees globally.
| Key Metrics | Details |
| Founded | 2000 |
| Revenue | £3.72 billion (2024) |
| Employees | 8,670+ |
| Markets | 100+ countries |
| Customers | 90+ million |
Mission and Business Focus
Business Model:
- Sports betting (87% user participation)
- Online casino & live dealer games
- Poker and bingo platforms
- Mobile-first technology approach
- 24/7 live streaming (600,000+ events annually)
Core Focus Areas:
- Proprietary technology development
- Global regulated market expansion
- Responsible gambling initiatives
- Real-time transaction processing
Company History & Founders
Year Founded and Evolution
- 2000: Founded by Denise Coates in Stoke-on-Trent
- 2001: Website launch (bet365.com domain cost £25,000)
- 2004-2008: Product expansion (poker, bingo)
- 2018-Present: US market entry (13 states)
Key People / Founders
Ownership Structure:
- Denise Coates CBE: Joint CEO, majority owner (50.1-58%)
- John Coates: Joint CEO, ~25% stake
- Peter Coates: Chairman, remaining ownership
- Company Status: 100% private family ownership
Licensing & Regulatory Info
Active Gaming Licenses
| Jurisdiction | License Type | Entity |
| UK | Sports & Casino | Hillside (UK Gaming/Sports) ENC |
| Malta | Class 2 Remote Gaming | Hillside (New Media Malta) |
| Australia | Northern Territory | Hillside (Australia New Media) |
| Canada | Ontario AGCO | Various entities |
Regulatory Bodies & Compliance Measures
US State Licenses (13 states): Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Tennessee, Virginia
Recent Compliance Issues:
- UK: £582,120 fine (2024) – AML failures
- New Jersey: $33,000 fine (2024) – prohibited betting
- Australia: AUSTRAC investigation ongoing
Offices & Headquarters
Main Office Locations
Primary Facilities:
- Global HQ: Stoke-on-Trent, UK (3,000+ employees)
- US HQ: Denver, Colorado (expanding to 1,000 employees)
- EU Hub: Sliema, Malta
- Development: Sofia, Bulgaria; Manchester, UK
Global Reach
Operating Markets:
- Europe: UK, Spain, Italy, Denmark, Germany, Austria
- Americas: 13 US states, Ontario Canada, Brazil, Chile
- Asia-Pacific: Australia, Japan, Thailand, Singapore
- Africa: Nigeria, Ghana, Kenya, South Africa
Business Partnerships
Platform and Software Providers
Technology Partners:
- Cloud Infrastructure: Google Cloud Platform, Continent 8
- Gaming Content: Evolution Gaming, Playtech, EGT Digital
- Sports Data: SportRadar/Betradar
- Streaming: Infront Bettor (18,000+ hours annually)
Operator & Affiliate Networks
Key Partnerships:
- UEFA Champions League (Official Partner 2024–2027)
- US Casino Partners: Hard Rock Atlantic City, Century Casinos
- Sports Teams: Denver Nuggets, Colorado Avalanche
- Stadium Rights: bet365 Stadium (Stoke City FC)
Payment Providers: PayPal, Skrill, Neteller, Apple Pay, Google Pay, Trustly
Contact Details
Company Address
Registered Office: Bet365 House, Media Way, Stoke‑on‑Trent, Staffordshire ST1 5SZ, United Kingdom
Legal Entities:
- Bet365 Group Limited (UK #04241161)
- Hillside (New Media Holdings) Limited (UK #04130869)
Email / Phone (if public)
Corporate Contact: All official correspondence directed to registered office address. As a private company, Bet365 headquarters doesn’t maintain public contact details for commercial inquiries.
Regulatory Matters:
- UK Gambling Commission procedures for UK licensing
- Malta Gaming Authority for EU operations
- Individual state regulators for US markets
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