At The Races Company Profile – Licensing, Partners, and Global Presence

Brief Overview

At The Races is a horse racing media company in the UK and Ireland. It operates the Sky Sports Racing television channel, the website attheraces.com, and the At The Races mobile app. Known for live race-day coverage, expert analysis, and data services, the company is a cornerstone of equine sports broadcasting across domestic and international racing events.

• Industry: Sports Media, Horse Racing Broadcasting, Media Rights
• Key Products: Sky Sports Racing TV (Sky 415, Virgin 519, Virgin Ireland 411), Attheraces.com, Mobile App, ATR Player, Racing News & Data
• Ownership: Joint venture majority-owned by Sky (Comcast), with Arena Racing Company (ARC) and racecourses
• Employees: 11–50 (estimate)
• CEO: Matthew Imi

Mission and Business Focus

• Deliver high-quality horse racing coverage across multiple platforms
• Provide trusted live race streams, expert analysis, and data-driven form guides
• Support the horse racing industry and its fans globally

Year Founded and Evolution

Key People / Founders

• CEO: Matthew Imi
• COO: James Singer
• Sales Director: Chris Dilley
• Commercial Director: Tony Sweeney

Active Broadcasting Licenses

Regulatory Bodies & Compliance Measures

• Primary Regulators: Ofcom (UK), BAI (Ireland)
• Adherence to broadcasting code of conduct
• Responsible gambling messaging in content
• Accurate data reporting & fair media practices

Main Office Locations

Global Reach

• Distributed in 14+ million homes across the UK & Ireland
• International coverage: USA, Hong Kong, Australia, France
• Global content via long-term media rights agreements

Platform and Software Providers

• Integrated with Sky Group’s broadcast & digital infrastructure
• Own tech for website, app, and streaming
• Data Partner: Total Performance Data (TPD)

Operator & Affiliate Networks

• Racecourse partners: ARC tracks, Ascot, Chester, Bangor-on-Dee
• Bookmaker collaborations: licensed operators via ATR feeds
• Direct-to-consumer: ATR Player subscription platform

Company Address

• HQ: 14th Floor, Millbank Tower, London SW1P 4QP, UK
• Production: Studio G, Sky Campus, Isleworth, London

Email / Phone

• Website: www.attheraces.com
• Email (General): info@attheraces.com
• Email (Media): studio@attheraces.com
• Phone (UK): +44 (0)207 420 3200
• Sky Customer Service: 0333 009 2816