J
Jonathan Saan
Oct 06 • 2025
Hepfiul.. and trusted portal
About Organisation
Brief Overview
AskGamblers is a leading online casino affiliate and consumer information service in the iGaming sector. Known globally for its in-depth casino reviews, slot game guides, and a high-impact complaint resolution service, AskGamblers operates as a B2C platform, bridging players and operators through trusted content and tools.
- Industry: iGaming Affiliate & Information Services (B2C)
- Key Products: Casino Reviews, Slot Game Guides, Complaint Resolution, iGaming News
- Ownership: Gentoo Media Inc.
- Employees: ~30
- Revenue (2022, combined brands): €12.9 million
Mission and Business Focus
AskGamblers’ mission is to guide players toward safe and informed gambling decisions. It emphasises transparency, responsible gambling, and editorial independence, helping users navigate the online casino ecosystem.
- Focus Areas: Casino Reviews & Ratings
- Player Protection: Complaint Resolution & Transparency
- Editorial: Independent & Objective Content
Company History & Founders
Year Founded and Evolution
| Year | Milestone |
| 2006 | Founded in Belgrade, Serbia |
| 2016 | Acquired by Catena Media for €15 million |
| 2023 | Acquired by Gaming Innovation Group (GiG) for €45 million |
| 2023 | Included in Gentoo Media Inc. spin-off (completed 2024) |
Key People / Founders
- Founder: Igor Šalindrija
- Managing Director: Dijana Radunović
- Current Ownership: Gentoo Media Inc.
Licensing & Regulatory Info
Active Gaming Licenses
AskGamblers does not hold B2C or B2B gambling licences, as it does not operate casino services. It functions under applicable media, consumer protection, and marketing laws.
Regulatory Bodies & Compliance Measures
- Oversight: Advertising standards (UKGC, MGA)
- GDPR compliance and user data protection
- Transparent affiliate disclosures
- Promotion of responsible gambling
Offices & Headquarters
Main Office Locations
| Headquarters | Omladinskih brigada 90v, Belgrade, 11000, Serbia |
Global Reach
- Strong international readership
- Annual industry awards and global partnerships
- Impact on both players and casino operators
Business Partnerships
Platform and Software Providers
- Proprietary complaint system and review platform
- Third-party tech for analytics and optimisation
Operator & Affiliate Networks
- Casino Partners: Licensed online casinos worldwide
- Strategic Collaborations: NEXT.io (events, initiatives)
- Complaint Service: €74+ million recovered for players since 2009
Contact Details
Company Address
- HQ: Omladinskih brigada 90v, Belgrade, 11000, Serbia
Email / Website
- Website: www.askgamblers.com
- Media Contact: dijana.radunovic@g2m.com
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