About Organisation
Brief Overview
Ainsworth delivers integrated gaming solutions across multiple verticals. Its offering includes game development, cabinet manufacturing, system integration, and iGaming content distribution.
Mission and Business Focus
| Mission | To deliver high-performing and innovative gaming solutions to licensed operators globally. |
| Business Model | End-to-end design, manufacturing, and distribution of land-based gaming cabinets and online casino content. |
Company History & Founders
Year Founded and Evolution
| 1995 | Founded by Len Ainsworth after his departure from Aristocrat Leisure |
| 2001–2010s | Expansion into North America and Latin America |
| 2016 | Novomatic AG acquires majority stake |
| 2020s | Growth of iGaming distribution partnerships across regulated markets |
Key People / Founders
| Founder | Len Ainsworth |
| Parent Company | Novomatic AG (Austria) |
Licensing & Regulatory Info
Active Gaming Licences
Ainsworth holds 275+ active gaming licences worldwide, enabling commercial operations in both land-based and online regulated markets.
Regulatory Bodies & Compliance Measures
The company maintains a dedicated Regulatory Compliance Committee and operates under strict local and international gaming standards.
| NSW Liquor & Gaming | Australia |
| Nevada Gaming Commission | USA |
| Malta Gaming Authority (MGA) | Europe |
| Various state-level regulators | USA, LATAM, Europe, Asia |
Offices & Headquarters
Main Office Locations
| Corporate HQ | 10 Holker Street, Newington, NSW 2127, Australia |
| North America HQ | Las Vegas, Nevada, USA |
Global Reach
- Operations in over 50 countries
- Strong presence in Australia & New Zealand, North America, Latin America, Europe, and Asia
Business Partnerships
Platform and Software Providers
| Pariplay | Distribution of Ainsworth’s online content via Fusion platform across Latin America |
| GAN Limited | Exclusive U.S. online rights agreement for real-money gaming distribution |
| SoftGamings | Integration of Ainsworth game library into global casino platforms |
Operator & Affiliate Networks
Through B2B integration, Ainsworth provides slot titles to licensed iGaming operators in regulated jurisdictions, expanding its digital reach through aggregation networks.
Contact Details
Company Address
Corporate HQ: 10 Holker Street, Newington, NSW 2127, Australia
Email / Phone
| Phone | +61 2 9739 8000 |
| Company.Secretary@agtslots.com |
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