Dmitry Belianin

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About the author

Experienced marketing strategist and leader in the sports betting industry. Over 17 years of experience in both marketing and gaming, and a proven record in building global teams, growing profits, and implementing high-growth marketing, digital, and product development strategies within the biggest gaming companies.

Essays

#81 The Great Rewiring

Why mainstream entertainment operates on the same principles as gambling
tik tok and igaming 2025