Parimatch Affiliate Program Review (2025) – Commissions, Payments & GEOs

Introduction

Parimatch is a well-known iGaming brand with over 30 years of history, covering sports betting, casino, and esports. Its affiliate program, Parimatch Affiliates (also referred to as PM Affiliates), was launched in 2019 to provide direct partnerships with affiliates. By working directly with the operator, affiliates can negotiate favourable terms without intermediaries. The program is designed for experienced marketers with quality traffic in international GEOs, and it is recognised for flexible commission models, a strong brand reputation, and reliable payments.

Affiliate Program Overview

• Program Name: Parimatch Affiliates (PM Affiliates)
• Official Website: https://partners.parimatch.com
• Brand: Parimatch
• Year Launched: 2019 (brand founded in 1994)
• Languages Supported: Multilingual support (not fully documented)
• Accepted GEOs: Middle Asia, Southeast Asia, Europe (Tier 2–3), Southeast Europe
• Verticals: Sports Betting, Casino, Esports

Commission Models

• RevShare: Up to 45% depending on traffic quality
• CPA: Up to $300 for premium GEOs, around $150 for others
• Hybrid: Combination of CPA + RevShare available on request
• Sub-affiliate Commission: Not publicly documented

Payment Terms:

• Minimum Payout: $100
• Payout Frequency: Twice monthly (CPA), monthly (RevShare)
• Payment Methods: WebMoney, QIWI, bank wire transfers, cryptocurrencies
• Negative Carryover: No

Promo Tools and Dashboard

Creatives Available:

• Banners and region-specific creatives

Technical Features:

• Smart Links / Deeplinks available
• S2S Postback supported with API access
• Dashboard with clicks, registrations, FTDs, player activity (updates every 2 hours)
• API access available
• Mobile-friendly panel not officially documented

Pros and Cons

Pros:

• Direct advertiser program (no intermediaries)
• RevShare up to 45%, CPA up to $300
• Twice-monthly CPA payouts
• Strong brand reputation and good conversion rates
• No negative carryover

Cons:

• $100 minimum payout may be high for small affiliates
• GEO details not fully transparent
• No published sub-affiliate program
• Stats update every 2 hours, not fully real-time

Reputation and Reviews

Parimatch Affiliates has a strong reputation in the affiliate community, consistently praised for reliable payments, responsive support, and strong conversion performance. Being a direct advertiser ensures trust and favourable terms. Reviews across affiliate forums and directories are mostly positive, with few complaints reported.

Affiliate Support

• Account Manager: Yes, dedicated manager for each affiliate
• Support Channels: Email, Skype, messenger platforms
• Response Time: Generally professional and quick
• Languages Supported: Multilingual (not formally listed)

How to Join

1. Visit partners.parimatch.com
2. Fill out the application form with traffic and business details
3. Wait for manual review by the program team
4. Once approved, access the affiliate dashboard and creatives

Conclusion and Recommendation

Parimatch Affiliates is one of the strongest direct advertiser programs in iGaming. With flexible commission structures, bi-monthly CPA payouts, and a globally recognised brand, it is best suited for experienced affiliates with solid sports betting and casino traffic. The program offers long-term stability and trusted payouts.

Best suited for:

• Affiliates targeting Asian and European markets
• Marketers seeking CPA, RevShare, or Hybrid flexibility
• Those valuing no negative carryover

Limitations:

• Unclear GEO transparency
• No sub-affiliate program
• $100 minimum payout may restrict smaller affiliates

FAQ

• Q: What is the commission model for Parimatch Affiliates? A: RevShare up to 45%, CPA up to $300, Hybrid available
• Q: How often are payments made? A: Twice monthly for CPA, monthly for RevShare
• Q: What is the minimum payout? A: $100
• Q: Is there a negative carryover? A: No, balances reset monthly
• Q: Is Parimatch a direct advertiser? A: Yes, affiliates work directly with the operator