MrQ Affiliate Program

Introduction

MrQ Affiliates (MrQ Partners) is the in-house program for MrQ, a UK-licensed casino & bingo brand launched in 2018. The brand’s regulated footprint and “plain-English” transparency (notably around costs and taxes) help drive steady retention. Best suited to affiliates with UK-heavy traffic who prefer predictable, compliant RevShare.

Primary verticals: Bingo and Casino/Slots.

Affiliate Program Overview

• Program name: MrQ Affiliates / MrQ Partners
• Brands: MrQ Bingo & Casino
• Verticals: Bingo, Casino, Slots
• Company / Launch: Lindar Media Ltd., Brand & Program launched 2018
• Tracking software: RavenTrack (previously Income Access)
• Accepted GEOs: Primarily UK (⚠ Flag: broader GEOs not publicly listed)
• Supported languages: English (UK)
• Cookie duration: 30 days
• Currency: GBP (£)
• Licensing footprint: UK Gambling Commission (UKGC)

Commission Models

• RevShare: 25% → 45% of net revenue (tiered)
• Admin fee: Flat 50% deducted from gross before RevShare; covers UK POCT (21%), game royalties, payments, fraud/chargebacks
• CPA / Hybrid: Available by negotiation (traffic quality dependent)
• Sub-affiliate: Often cited as 5%, some sources N/A
• Negative carryover: Not confirmed in public terms
• Minimum payout: £100 per month
• Payout frequency: Monthly (within 60 days of month-end on receipt of invoice)
• Payment methods: Bank wire (GBP) only; affiliate must hold a GBP-compatible account

Tools, Tracking & Panel

• Creatives: Banners, text links, landing pages tuned to bingo/casino
• Tracking & analytics: Real-time stats and advanced reporting via RavenTrack; granular revenue and conversion views
• Links: Deep links / smart links supported
• S2S postback / API: Not explicitly promised publicly; RavenTrack supports API features but enablement is program-specific
• Panel UX: Clean, mobile-friendly dashboard

Pros and Cons

Pros:

• High UK retention in a regulated, award-winning brand
• Exceptional cost transparency (flat 50% admin covering taxes/royalties)
• Simple tiers and real-time reporting
• Negotiable CPA/Hybrid for quality traffic

Cons:

• Effective yield hit from the 50% admin deduction
• £100 minimum payout (high for smaller affiliates)
• GBP bank wire only; no e-wallet/crypto
• NCO not confirmed; material risk if carryover applies
• UK-centric scope limits non-UK monetisation

Reputation & Reviews

Well-regarded for honesty around costs and on-time payments. The upfront 50% admin charge, unusual in the space, wins points for clarity even if it lowers top-line RevShare. Overall sentiment in the UK niche is positive and pragmatic.

Affiliate Support

• Account manager: Yes (dedicated)
• Channels: Not publicly enumerated; assume email (others possible)
• Responsiveness: Reported as helpful and timely

How to Join

1. Apply via MrQ Partners site
2. Provide site(s), traffic mix, and UK compliance details
3. Wait for manual approval (few days typical)
4. Access RavenTrack links/creatives and launch

Conclusion & Recommendation

For affiliates with UK-first traffic, MrQ is a reliable, retention-friendly partner. The 50% admin model makes economics clear, but also tighter, so plan content and funnel quality accordingly. Confirm NCO, payment method flexibility, and any S2S/API needs with your AM before scaling. Strong pick for long-term RevShare in the UK bingo/casino niche.

FAQ

• Q: What is the cookie duration?
  A: 30 days from the first click, covering all eligible player actions within that period.
• Q: Are there compliance requirements for affiliates?
  A: Yes. UKGC rules require clear responsible-gaming messaging, age disclaimers, and pre-approval of promotional content.