Ladbrokes Affiliate Program

Introduction

The Ladbrokes Affiliate Program, managed by Entain Partners, is a well-established choice for affiliates promoting sports betting, casino, poker, bingo, and lotto products in regulated markets. Known for strong licensing, global brand recognition, and excellent player retention, Ladbrokes is ideal for affiliates seeking reliable, long-term revenue from compliant traffic.

Primary verticals: Sports Betting, Casino, Poker, Bingo.

Affiliate Program Overview

• Program name: Entain Partners
• Brands: Ladbrokes, Coral, Gala, bwin, PartyPoker, Sportingbet + more under Entain Group
• Verticals: Sports Betting, Casino, Poker, Bingo, Lotto
• Company / Launch: Entain plc (formerly GVC); current partner structure active after 2018 Ladbrokes acquisition
• Tracking software: Proprietary Entain affiliate system
• Accepted GEOs: UK, IE, BE, ES + other regulated European markets
• Supported languages: EN, ES, DE, FR, IT, PT + more
• Licensing footprint: UKGC, Gibraltar, Spain, Belgium + additional regulated markets via Entain Group

Commission Models

• Revenue Share: Up to 35% NGR based on monthly FTD volume
• CPA: Available upon negotiation for compliant, high-quality traffic
• Hybrid: Customizable blends of CPA + RevShare available
• Sub-affiliate: Rates confirmed with account manager
• Negative carryover: Generally No, but confirm per contract
• Minimum payout: ~€50 (varies by region/payment method)
• Payout frequency: Monthly, processed within the first 17 business days
• Payment methods: Bank Transfer, Neteller, Skrill, ecoPayz (no crypto)

Tools, Tracking & Panel

• Creatives: Geo-optimized banners, landing pages, video promos, rotating offers
• Deep links: Fully supported
• S2S postbacks / API: Available for advanced/high-volume affiliates
• Analytics: Real-time conversion tracking, FTD reporting, retention metrics
• Panel UX: Mobile-friendly, responsive dashboard

Pros and Cons

Pros:

• Promote highly trusted, fully licensed global brand
• Strong player retention and high LTV in regulated markets
• Large portfolio of Entain Group brands
• Responsive, professional account management
• Reliable, consistent monthly payouts

Cons:

• Max 35% RevShare lower than some aggressive offshore programs
• CPA/Hybrid require strict compliance approval
• No cryptocurrency payouts
• Minimum payout and NCO rules vary and require confirmation

Reputation & Reviews

Entain Partners enjoys an excellent reputation for transparency, reliable payments, and strong brand authority. Ladbrokes holds long-standing licenses from the UKGC and Gibraltar Gambling Commission, and affiliates report positive experiences with support, tracking, and player value.

Affiliate Support

• Account manager: Dedicated manager assigned to approved affiliates
• Channels: Email + optional Skype/Telegram depending on manager
• Responsiveness: Fast, professional, multilingual

How to Join

1. Visit the official Entain Partners website
2. Complete the affiliate registration form with marketing details
3. Submit application for compliance review
4. Upon approval, access dashboard, creatives, and tracking links

Conclusion & Recommendation

For affiliates targeting regulated European markets, Ladbrokes via Entain Partners is a highly reliable program. While RevShare caps at 35%, the brand’s trust, strong retention, and long-term earnings potential make it ideal for professional affiliates, SEO/review sites, and matched betting communities seeking stable growth.

FAQ

• Q: What is the maximum RevShare?
  A: Up to 35% based on monthly FTD volume.
• Q: Is there negative carryover?
  A: Typically No, but verify contract terms.
• Q: Which brands are included?
  A: Ladbrokes, Coral, bwin, Gala, PartyPoker, Sportingbet + additional Entain brands.
• Q: What is the minimum payout?
  A: Usually €50, depending on region and payment method.
• Q: Are CPA or Hybrid deals available?
  A: Yes — only after negotiation and traffic quality review.