Kindred Affiliates Program Review (2025) — Commissions, Payments & GEOs

Introduction

Kindred Affiliates is the official partner program for Kindred Group, one of the largest operators in global iGaming. Now integrated into FDJ United Affiliates, the network allows partners to promote multiple brands including Unibet, Maria Casino, 32Red, Bingo.com, Vlad Cazino, and Storspelare.

The program is ideal for affiliates focusing on casino, sports betting, poker, and bingo, with strong performance in European and Australian regulated markets. Flexible commission models and professional affiliate management make it a reliable long-term partner.

Affiliate Program Overview

• Program Name: Kindred Affiliates (via FDJ United Affiliates)
• Official Website: fdjunitedaffiliates.com
• Brands: Unibet, Maria Casino, 32Red, Bingo.com, Vlad Cazino, Storspelare
• Year Launched: 15+ years in operation
• Languages Supported: English, Spanish, French, German, and others
• Accepted GEOs: Europe and Australia; others depend on licensing
• Verticals: Casino, Sports Betting, Poker, Bingo

Commission Models

• RevShare: 25%–35% NGR, tiered by performance
• CPA: Available by request, negotiated by traffic quality
• Hybrid: Custom deals combining CPA + RevShare
• Sub-affiliate Commission: 5% on referred affiliates’ earnings

Payment Terms:

• Negative Carryover: Standard policy may include carryover; negotiable for no-negative carryover plans
• Minimum Payout: €100
• Payout Frequency: Monthly, by the 15th working day of the following month
• Payment Methods: Bank transfer, Skrill, Neteller (crypto/WebMoney not supported)

Promo Tools and Dashboard

• Banners, pre-landers, landing pages, and video content
• Deeplinks supported for precise traffic direction
• S2S Postback available for real-time tracking
• Real-time analytics covering clicks, FTDs, and revenue
• API access via Kindred’s developer portal for sports, casino, and racing feeds
• Mobile-friendly dashboard fully optimised

Pros and Cons

Pros:

• Strong brand portfolio including Unibet and 32Red
• Flexible commission models — RevShare, CPA, Hybrid
• No admin fees deducted from earnings
• 5% sub-affiliate commission
• Experienced affiliate managers with reliable support

Cons:

• Negative carryover unless negotiated
• High minimum payout (€100)
• Manual approval process may delay onboarding

Reputation and Reviews

Kindred Affiliates is widely regarded as a professional and trusted network. Affiliates report timely payments, responsive managers, and value in promoting well-established licensed brands.

Criticism usually relates to the negative carryover policy and higher minimum payout. Overall, independent reviews and affiliate forums rate the program positively.

Affiliate Support

• Personal Account Manager: Yes, assigned on approval
• Support Channels: Email and dashboard messaging
• Responsiveness: Quick and professional
• Languages: Multilingual across Europe

How to Join

1. Visit fdjunitedaffiliates.com
2. Fill in the registration form with traffic and business details
3. Wait for manual approval (usually a few business days)
4. Once approved, access the dashboard, tracking links, and promo tools

Conclusion and Recommendation

The Kindred Affiliates Program (via FDJ United) is a top-tier network for affiliates targeting regulated European and Australian markets. Its high-quality brands, flexible commission models, and professional management make it a reliable long-term partner.

Best suited for:

• Affiliates with European or Australian regulated traffic
• Casino, sports betting, poker, and bingo marketers

Limitations:

• €100 minimum payout
• Negative carryover unless negotiated
• Manual approval process

FAQ

• Q: What RevShare rate is offered? A: 25%–35% NGR, depending on performance
• Q: Does the program carry over negative balances? A: Yes by default; negotiable for no-negative carryover deals
• Q: What is the minimum payout threshold? A: €100
• Q: How often are commissions paid? A: Monthly, by the 15th working day
• Q: Which brands can I promote? A: Unibet, Maria Casino, 32Red, Bingo.com, Vlad Cazino, Storspelare