Fanatics Sportsbook Affiliate Program Review (2025) — US-Regulated CPA Deals & FanCash Retention

Introduction

Fanatics Sportsbook Affiliates is the official affiliate program for Fanatics Betting & Gaming, the rapidly expanding US-regulated sportsbook (formerly PointsBet in the US). Backed by Fanatics’ nationwide sports merchandise empire, the program promotes legal sports betting across licensed US states.

This affiliate program is designed for professional, compliance-focused publishers, SEO affiliates, paid media buyers, and comparison sites operating within approved US jurisdictions. Partners benefit from the trusted Fanatics brand, advanced app ecosystem, and strong retention driven by FanCash rewards integration.

Affiliate Program Overview

• Program Name: Fanatics Sportsbook Affiliate Program
• Official Website: Managed through Fanatics Betting & Gaming or partner affiliate networks
• Brands: Fanatics Sportsbook, Fanatics Casino (in approved states)
• Year Launched: 2023 (expanded after the acquisition of PointsBet US)
• Languages Supported: English
• Accepted GEOs: Regulated US states (e.g., NJ, PA, MI, CO, KY, MD, OH, VA, TN, MA)
• Verticals: Sports Betting, Online Casino (iCasino)

Commission Models

• RevShare: Typically 20–35% of NGR. Higher tiers are negotiated based on traffic quality, state, and acquisition volumes.
• CPA: Available only upon negotiation and approval. CPA amounts vary by state and compliance thresholds.
• Hybrid: Offered selectively for high-volume, compliant affiliates.
• Sub-Affiliate Commission: Not standard; available on request for approved partners.

Payment Terms:

• Negative Carryover: Not publicly disclosed; must be confirmed with an affiliate manager.
• Minimum Payout: Varies by partner network; typical industry range applies.
• Payout Frequency: Monthly, aligned with US regulatory requirements
• Payment Methods: Bank transfer (ACH), PayPal, or partner network payments

Promo Tools and Dashboard

The Fanatics Affiliate Program provides a compliant tracking system built for regulated US betting markets.

• Creatives: State-specific banners, landing pages, and bonus creatives
• Deeplinks: Fully supported for GEO-targeting per state
• S2S Postback: Available for real-time event tracking
• Real-Time Stats: Reporting on impressions, clicks, registrations, and FTDs
• API Access: Available for select enterprise affiliates
• Mobile Dashboard: Modern, responsive affiliate control panel

Pros and Cons

Pros:

• Backed by Fanatics’ powerful US sports brand
• Strong player retention via FanCash reward system
• Fast-growing availability across multiple regulated states
• High-quality sportsbook and casino products following PointsBet tech integration

Cons:

• Strict GEO and compliance requirements
• CPA and hybrid deals not guaranteed
• No publicly available commission terms
• Still expanding and stabilizing after rebranding

Reputation and Reviews

Fanatics Sportsbook has quickly established a positive reputation in the U.S. betting industry, boosted by its acquisition of PointsBet’s proven sportsbook technology. While direct affiliate reviews are limited due to NDAs and compliance restrictions, industry sources highlight strong conversion rates, modern product design, and reliable payments.

The FanCash loyalty integration provides additional retention benefits, helping affiliates generate higher long-term value from referred players.

Affiliate Support

• Account Manager: Assigned after approval
• Support Channels: Email, onboarding calls, and network messaging systems
• Responsiveness: Fast, regulated-market standard
• Language Support: English only

How to Join

1. Visit the official Fanatics Sportsbook Affiliates page or partner network listing.
2. Submit an application including GEOs, traffic types, and promotional methods.
3. Undergo manual compliance review for US regulatory approval.
4. Receive dashboard access, tracking links, and creatives after approval.

Note: Only affiliates promoting legal, regulated US sports betting can be approved.

Conclusion and Recommendation

The Fanatics Sportsbook Affiliate Program is a strong opportunity for experienced affiliates who specialize in regulated US sports betting traffic. The combination of advanced sportsbook tech, nationwide brand recognition, and FanCash-driven retention makes it highly competitive within the legal US iGaming market.

Best suited for:

• SEO affiliates in legalized states
• Media buyers with US-compliant funnels
• Large review and odds-comparison portals

Considerations:

• CPA/Hybrid requires negotiation
• GEO restrictions apply per state license

FAQ

• Q: Which states does Fanatics Sportsbook accept traffic from?
  A: Only licensed US states such as NJ, PA, MI, CO, KY, MD, MA, OH, TN, VA, and others as they launch.
• Q: What commission models are available?
  A: RevShare is standard, with CPA and hybrid available through negotiation.
• Q: Is there a minimum payout?
  A: Depends on the partner network; no universal amount is published.
• Q: Does Fanatics allow casino promotion?
  A: Yes, in approved states where Fanatics Casino is licensed (e.g., Michigan).
• Q: Who is best suited for this program?
  A: Professional affiliates targeting regulated US sports betting markets.