Entain Partners Affiliate Program Review (2025) — Commissions, Payments & GEOs

Introduction

Entain Partners is the official affiliate program for Entain Plc, one of the world’s largest online sports betting and gaming groups. Affiliates gain access to a diverse portfolio of high-profile brands across casino, sports, poker, and bingo.

The program targets affiliates focusing on regulated global markets, with strong brand recognition in Europe, Latin America, and Australia. Its wide vertical coverage and flexible commission models make it one of the most comprehensive affiliate networks in iGaming.

Affiliate Program Overview

• Program Name: Entain Partners
• Official Website: entainpartners.com
• Brands: Sports: bwin, Ladbrokes, Coral, Sportingbet, Neds, BetCity, BetMGM (JV with MGM Resorts); Casino & Games: PartyCasino, partypoker, Foxy Bingo
• Year Launched: Consolidated under Entain in 2020 (formerly GVC Holdings)
• Languages Supported: English, Spanish, German, Italian, and others
• Accepted GEOs: UK, Germany, Spain, Italy, Australia, Latin America, and other regulated markets
• Verticals: Casino, Sports Betting, Poker, Bingo

Commission Models

• RevShare: Tiered structure based on FTDs, up to 35% NGR
• CPA: One-time payout per depositing player (available on request)
• Hybrid: Custom CPA + RevShare deals for larger affiliates
• Sub-affiliate Commission: Not publicly stated; confirm with manager

Payment Terms:

• Negative Carryover: Not explicitly disclosed — must confirm directly with Entain
• Minimum Payout: Reported as €50 (⚠ verify with manager)
• Payout Frequency: Monthly
• Payment Methods: Bank transfer, Neteller, Skrill, ecoPayz (crypto not supported)

Promo Tools and Dashboard

• Up-to-date banners, text links, and promotional assets for each brand
• Deeplinks supported for brand- and campaign-level targeting
• S2S postback available for real-time tracking
• Real-time reporting on clicks, registrations, FTDs, and revenue
• Mobile-friendly dashboard with full access to campaign data
• API access not officially mentioned

Pros and Cons

Pros:

• Portfolio of globally trusted brands (bwin, Ladbrokes, partypoker)
• Wide GEO coverage across regulated markets
• Flexible commission options (RevShare, CPA, Hybrid)
• Comprehensive dashboard with real-time analytics

Cons:

• CPA deals limited to verified, compliant traffic
• Negative carryover policy unclear — must confirm
• Minimum payout may be high for small affiliates

Reputation and Reviews

Entain Plc is a FTSE-listed company known for its transparency, compliance, and responsible gambling standards. Affiliates highlight timely payments, strong brand conversion rates, and professional account management.

While certain acquired brands have faced past regulatory scrutiny, Entain has improved governance and compliance. Overall, the affiliate program is considered a safe, reputable, and long-term partner in the global iGaming industry.

Affiliate Support

• Dedicated Account Manager: Yes, assigned after approval
• Support Channels: Email; some managers available via Skype or Telegram
• Responsiveness: Professional and timely
• Languages: Multilingual global support

How to Join

1. Visit entainpartners.com
2. Complete the registration form with your business and traffic details
3. Wait for manual compliance approval (typically a few business days)
4. Once approved, access your dashboard, creatives, and reporting tools

Conclusion and Recommendation

The Entain Partners Affiliate Program stands among the most comprehensive networks in the iGaming industry. With a diverse global portfolio and flexible commission models, it is ideal for affiliates operating in regulated markets.

Best suited for:

• Experienced affiliates with established traffic sources
• Casino, sports betting, and poker verticals

Considerations:

• Verify negative carryover and payout policies
• Confirm CPA eligibility for your traffic type

FAQ

• Q: What commission rates are available? A: Up to 35% RevShare, CPA, and Hybrid deals on request
• Q: Does Entain Partners allow cross-brand earnings? A: Yes, referred players earn across all Entain brands
• Q: What is the minimum payout? A: Reported as €50 (confirm with your manager)
• Q: Is there a negative carryover policy? A: Not publicly disclosed — confirm directly
• Q: Which GEOs are supported? A: Europe, Latin America, and Australia (varies by license)