DraftKings Affiliate Program Review (2025) — Commissions, Payments & GEOs

Introduction

DraftKings Affiliates is the official program for DraftKings, a leading U.S. operator in Daily Fantasy Sports (DFS), sportsbook, casino, and horse racing. Founded in 2012, it is a dominant brand in regulated U.S. gambling markets.

The program enables affiliates to monetise multiple verticals (Sportsbook, Casino, DFS, DK Horse) with both RevShare and CPA commissions, primarily for U.S.-based audiences.

Affiliate Program Overview

• Program Name: DraftKings Affiliate Program
• Official Website: Affiliate portal via draftkings.com
• Brands: DraftKings Sportsbook, Casino, DFS, DK Horse
• Year Launched: 2012
• Languages Supported: English
• Accepted GEOs: United States (state-by-state), Canada (Ontario)
• Verticals: Sports Betting, DFS, Online Casino, Horse Racing

Commission Models

• RevShare: 25%–40% recurring revenue share (based on traffic quality and performance)
• CPA:
  • Sportsbook: $100–$300
  • Casino: $200–$600
  • DFS: $40–$100
• Hybrid: Negotiable for select affiliates
• Sub-affiliate Commission: Not offered

Payment Terms:

• Minimum Payout: $75
• Payout Frequency: Monthly (Net-30)
• Payment Methods: PayPal, check, wire transfer
• Negative Carryover: Not applicable

Promo Tools and Dashboard

The program runs on Income Access, offering reliable tracking and analytics.

• Banners, localised landing pages, and seasonal promotions
• Deeplinks for specific verticals
• S2S Postback supported
• Real-time stats for clicks, registrations, deposits, and revenue
• API access for select high-level affiliates
• Mobile-friendly, responsive dashboard

Pros and Cons

Pros:

• Strong U.S. brand with high trust
• Competitive RevShare up to 40% and CPA up to $600
• Multiple verticals: DFS, sportsbook, casino, horse racing
• Reliable Income Access tracking platform

Cons:

• Strict geo-restrictions (only legal U.S. states and Ontario)
• Licensing requirements in certain states
• Selective approval process; not beginner-friendly
• No public sub-affiliate program

Reputation and Reviews

DraftKings Affiliates is known for reliability, transparent reporting, and on-time payments. Affiliates report high conversion rates due to brand recognition.

Criticism mostly comes from smaller affiliates facing regulatory hurdles and a manual approval process that can slow onboarding.

Affiliate Support

• Account Manager: Yes, for high-performing affiliates
• Support Channels: Email
• Responsiveness: Quick and professional
• Languages: English-only support

How to Join

1. Visit the affiliate section on DraftKings
2. Complete the registration form with traffic and business details
3. Wait for manual review and approval (several days)
4. Access Income Access dashboard and creatives after approval

Conclusion and Recommendation

DraftKings Affiliates is ideal for affiliates targeting the U.S. and Ontario markets. With RevShare up to 40% and CPA deals up to $600, it offers strong earning potential.

Best suited for:

• Affiliates with high-quality U.S. or Ontario traffic
• Partners promoting DFS, sportsbook, casino, or horse racing

Limitations:

• Strict geo and licensing restrictions
• Selective approval process
• No sub-affiliate program

FAQ

• Q: What are the commission models?
  A: RevShare (25%–40%) and CPA ($100–$600 depending on vertical and GEO).
• Q: Does DraftKings accept affiliates worldwide?
  A: No, only U.S. licensed states and Ontario.
• Q: What is the minimum payout?
  A: $75.
• Q: How are affiliates paid?
  A: Monthly via PayPal, wire, or check.
• Q: Do affiliates need a license?
  A: In some U.S. states, yes; affiliates must register or hold specific licenses.