Betway Affiliate Program Review (2025) — Commissions, Payments & GEOs

Introduction

Betway is a globally recognised sports betting and casino brand with regulated operations across Europe, Africa, and North America. Its in-house affiliate program, Betway Affiliates (or Betway Partners), has been active since 2006.

Affiliates can promote sportsbook, casino, live casino, and esports products, benefiting from Betway’s strong reputation, high player trust, and excellent conversion rates. The program operates across regional domains to ensure local support and compliance.

Affiliate Program Overview

• Program Name: Betway Affiliates (Betway Partners)
• Official Websites: us.betwayaffiliates.com, betwaypartnersafrica.com
• Brands: Betway Sportsbook, Casino, Live Casino, Esports
• Year Launched: 2006
• Languages Supported: English, Italian, German, Spanish, and more depending on market
• Accepted GEOs: UK, Canada, Ireland, South Africa, select US states (NJ, PA, etc.)
• Verticals: Sports Betting, Casino, Live Casino, Esports

Commission Models

• RevShare (tiered):
  • 0–10 FTDs → 25%
  • 11–40 FTDs → 30%
  • 41–100 FTDs → 35%
  • 101+ FTDs → 40%
• CPA: Available by negotiation
• Hybrid: Arranged case-by-case
• Sub-affiliate Commission: 2% of referred partner earnings

Payment Terms:

• Minimum Payout: $100/€100 for e-wallets; up to $500 for bank wires (varies by region)
• Payout Frequency: Monthly, usually by the 10th
• Payment Methods: Skrill, Neteller, PayPal, Bank Wire
• Negative Carryover: No

Promo Tools and Dashboard

• Banners, text links, landing pages
• Smart Links / Deeplinks for targeted campaigns
• S2S Postback supported for real-time tracking
• Live stats: clicks, registrations, FTDs, earnings
• Mobile-friendly dashboard

Pros and Cons

Pros:

• No negative carryover
• Trusted global brand with strong reputation
• Tiered RevShare up to 40% plus CPA/Hybrid flexibility
• Dedicated affiliate support with personal managers

Cons:

• High payout thresholds for bank transfers
• CPA not default — requires negotiation
• Regional fragmentation: terms vary across US, Africa, EU programs

Reputation and Reviews

Betway Affiliates is well-regarded for stable, long-standing performance. Affiliates praise reliable payments, responsive managers, and high-converting brand products.

Past ties to Buffalo Partners ended in 2018, and today the program is fully in-house with no third-party involvement.

Affiliate Support

• Account Manager: Yes, dedicated for each affiliate
• Support Channels: Email, direct manager contact
• Responsiveness: Professional and efficient
• Languages: Multilingual, depending on GEO

How to Join

1. Visit a regional Betway affiliate site (e.g., us.betwayaffiliates.com)
2. Complete the registration form with traffic and personal details
3. Wait for manual approval (1–3 business days)
4. Access dashboard, creatives, and tracking links after approval

Conclusion and Recommendation

Betway Affiliates is an established program offering direct access to a global, regulated brand. With tiered RevShare up to 40%, CPA availability, and no negative carryover, it’s suitable for affiliates focused on sports betting and casino traffic.

Best suited for:

• Affiliates with regulated traffic from UK, Canada, Africa, and licensed US states
• Partners seeking a trusted, high-conversion brand

Limitations:

• Regional payout thresholds and terms vary
• CPA deals require negotiation

FAQ

• Q: Does Betway Affiliates have negative carryover? A: No, balances reset monthly
• Q: What is the minimum payout? A: $100/€100 for e-wallets; up to $500 for bank transfers
• Q: How often are payments made? A: Monthly, usually by the 10th
• Q: Can I get a CPA deal? A: Yes, available upon negotiation
• Q: Is the program in-house or third-party? A: Fully in-house; past Buffalo Partners tie ended in 2018