Betsson Group Affiliates Program Review (2025) — Commissions, Payments & GEOs

Introduction

Betsson Group Affiliates (BGA) is the official program for Betsson Group, one of the largest operators in global iGaming. The program provides access to multiple brands, including Betsson, Betsafe, NordicBet, CasinoEuro, and Inkabet, spanning sports betting, casino, and poker.

Running for more than two decades, BGA is known for reliability and professional management. With flexible commission models, an in-house wallet system, and strong performance in regulated markets, it is a leading choice for affiliates in Europe and Latin America. Caveats include carryover policies, market restrictions, and certain past controversies.

Affiliate Program Overview

• Program Name: Betsson Group Affiliates
• Official Website: betssongroupaffiliates.com
• Brands: Betsson, Betsafe, NordicBet, CasinoEuro, Inkabet, others
• Year Launched: Early 2000s (Betsson Group est. 2001)
• Languages Supported: English, Spanish, Portuguese, German, Swedish, others
• Accepted GEOs: Global (focus on EU, LatAm); restrictions in Norway, Poland, and other sensitive markets
• Verticals: Sports Betting, Casino, Poker

Commission Models

• RevShare: Tiered, varies by brand. Betsson & Inkabet up to 45%, Betsafe/NordicBet/CasinoEuro up to 40%.
• CPA: Available; subject to regional/policy changes. Brazil reportedly discontinued CPA in 2024 (confirm with manager).
• Hybrid: Negotiable for high-performing affiliates.
• Sub-affiliate Commission: Not widely advertised.

Payment Terms:

• Minimum Payout: €50
• Payout Frequency: By the 10th of the following month
• Payment Methods: Skrill, Neteller, Envoy (Bank Wire). Bank wires to Norway are restricted.
• Negative Carryover: Yes

Promo Tools and Dashboard

BGA uses a proprietary platform for advanced reporting and campaign management.

• Banners, text links, landing pages, and localised creatives
• Deeplinks supported
• S2S postback available for advanced tracking
• Real-time stats on clicks, registrations, FTDs, and NGR
• Affiliate Wallet: centralized hub for multi-brand earnings
• Mobile dashboard fully accessible

Pros and Cons

Pros:

• RevShare up to 45% on leading brands
• Multi-brand coverage under one account
• Reliable payouts via Affiliate Wallet
• Long-standing operator with strong global reputation

Cons:

• Negative carryover applies
• Market restrictions (Norway, Poland)
• CPA availability can be inconsistent
• Past controversies in restricted markets

Reputation and Reviews

BGA is widely regarded as a trusted, established program. Its longevity, consistent payouts, and large brand portfolio strengthen its industry standing.

Points of caution include negative carryover, restricted payout policies (e.g., Norway), and mixed award recognition — Betsson Group was nominated for Affiliate Programme of the Year at the 2025 Affiliate Leaders Awards but did not win.

Affiliate Support

• Personal Account Manager: Yes
• Channels: Email and direct manager contact
• Responsiveness: Efficient and professional
• Languages: Multilingual (EU and LatAm focus)

How to Join

1. Visit betssongroupaffiliates.com
2. Click “Join Now” and complete the registration form
3. Wait for manual review and approval
4. Log in to dashboard, generate links, and access promotional tools

Conclusion and Recommendation

Betsson Group Affiliates is a top choice for affiliates promoting multiple brands in sports betting and casino. With tiered RevShare up to 45%, professional reporting tools, and a large brand portfolio, it offers strong earning potential.

Best suited for:

• Experienced affiliates with regulated EU or LatAm traffic
• Multi-brand campaign managers

Limitations:

• Negative carryover and market restrictions
• CPA limitations in certain regions
• Past operational controversies

FAQ

• Q: What is the maximum RevShare? A: Up to 45%, depending on brand and performance
• Q: When are payments made? A: By the 10th of the following month
• Q: What is the minimum payout? A: €50
• Q: Which payment methods are supported? A: Skrill, Neteller, Envoy (Bank Wire)
• Q: Is there negative carryover? A: Yes, balances roll over
• Q: Is CPA offered? A: Yes, but region-dependent (Brazil reportedly discontinued CPA in 2024)