BetMGM Affiliates Program Review (2025) — Commissions, Payouts & GEOs

Introduction

BetMGM Affiliates represents the official partner program for BetMGM — the rapidly growing sportsbook and iGaming brand formed through a 50/50 joint venture between Entain Plc and MGM Resorts International.

As a key operator in the regulated North American market, BetMGM offers affiliates the chance to promote Sportsbook, Casino, and Poker under a single account. The program is designed for affiliates driving high-quality traffic from licensed U.S. states, Ontario (Canada), and Puerto Rico — best suited for established media publishers or performance marketers specializing in compliant gaming promotion.

Affiliate Program Overview

• Program Name: BetMGM Partners / BetMGM Affiliates
• Official Website: betmgmpartners.com
• Brand: BetMGM (Sportsbook, Casino, Poker)
• Year Launched: Circa 2018–2019 (post-U.S. regulated expansion)
• Languages Supported: English
• Accepted GEOs: Regulated U.S. states, Canada (Ontario), Puerto Rico
• Verticals: Sports Betting, Casino, Poker

Commission Models

• RevShare: Custom rates negotiated with an account manager; tiers not publicly listed.
• CPA: Starts at $50 per Qualified Player (QP). A QP must register, deposit $10+, and settle a real-money wager.
• Hybrid: Available for established affiliates with consistent traffic.
• Sub-affiliate Commission: Not publicly disclosed.

Payment Terms:

• Minimum Payout: $50 (confirmed through affiliate directories)
• Payout Frequency: Monthly (typically Net-15)
• Payment Methods: Bank Transfer, PayPal, Payoneer (varies by location and volume)

Promo Tools and Dashboard

BetMGM’s proprietary affiliate platform is designed to meet U.S. regulatory standards and provides a comprehensive performance-tracking environment.

• Creatives: Banners, text links, pre-landers, and landing pages for Sports and Casino verticals.
• Deeplinks: Customizable tracking links for specific states or promotional pages.
• S2S Postback Integration: Fully supported for performance-based tracking.
• Analytics: Real-time stats for clicks, registrations, FTDs, and revenue.
• API Access: Available upon request for high-volume partners.
• Mobile Dashboard: Fully optimized for smartphones and tablets.

Pros and Cons

Pros:

• Backed by MGM Resorts and Entain Plc — strong brand credibility
• Licensed in multiple U.S. states and Ontario
• Flexible commission options (CPA, Hybrid, and custom deals)
• Cross-vertical earnings across Casino, Sportsbook, and Poker
• Advanced tracking and analytics suite

Cons:

• Limited GEOs (U.S., Ontario, Puerto Rico)
• RevShare and carryover policies not publicly listed
• Strict compliance standards per U.S. state

Reputation and Reviews

BetMGM is widely regarded as a premium regulated U.S. operator with excellent brand recognition, conversion rates, and reliability.

Backed by two industry giants — MGM Resorts International and Entain Plc — the program ensures long-term stability, timely payouts, and credibility unmatched in the North American affiliate space.

Industry feedback emphasizes strong conversion performance in licensed states, though it also notes that compliance requirements can be strict and international reach limited.

Affiliate Support

• Account Manager: Assigned post-approval
• Support Channels: Contact form, email, and instant messaging (Skype/Telegram)
• Response Time: Fast and professional
• Language Support: English only

How to Join

1. Visit betmgmpartners.com.
2. Complete the registration form with your personal, company, and traffic details.
3. Wait for manual review and compliance approval.
4. Sign the affiliate agreement sent by the BetMGM team.
5. Access the dashboard and marketing materials upon approval.

Conclusion and Recommendation

The BetMGM Affiliates Program stands as one of the most reputable affiliate opportunities in the regulated North American market.

Its joint-venture backing, market leadership, and transparent qualification model make it ideal for affiliates focused on U.S. and Canadian traffic. While GEO restrictions and compliance demands limit flexibility, the program’s strong player LTV, premium brand trust, and professional support team make it a top-tier choice for serious affiliates.

Best suited for:

• Affiliates with regulated U.S. or Ontario traffic
• Media publishers and performance marketers in the gaming niche

Considerations:

• Strict compliance rules for U.S. states
• RevShare details available only upon approval

FAQ

• Q: What defines a Qualified Player?
  A: A player who registers, deposits at least $10, and settles a real-money wager.
• Q: Does the program have negative carryover?
  A: Not publicly stated — confirm in your affiliate agreement.
• Q: Can I promote multiple products under one account?
  A: Yes, BetMGM tracks Sportsbook, Casino, and Poker under one profile.
• Q: What is the minimum payout threshold?
  A: $50 (depending on payment method and region).
• Q: Are there compliance requirements?
  A: Yes — U.S. affiliates must follow responsible gaming, age verification, and disclosure regulations.