Betfair Affiliate Program Review (2025) — Commissions, Payments & GEOs

Introduction

The Betfair Affiliates Program is the official affiliate channel for Betfair — one of the world’s largest betting brands and a pioneer of the betting exchange model. Now operating under Flutter Entertainment plc, Betfair covers multiple verticals, including Sports, Casino, Poker, Bingo, and Arcade Games.

This program targets experienced affiliates seeking to monetize traffic from regulated markets. Note: Betfair officially exited the UK and Ireland affiliate markets in July 2025 due to compliance costs, though operations continue in several regulated regions. Affiliates should always confirm GEO availability before applying.

Affiliate Program Overview

• Program Name: Betfair Affiliates
• Official Website: partnerships.betfair.com
• Brand: Betfair (Sportsbook, Exchange, Casino, Poker, Bingo, Arcade)
• Parent Company: Flutter Entertainment plc
• Year Founded: Betfair launched in 2000; affiliate program followed shortly after
• Languages Supported: English, German, Spanish, Portuguese, Italian, and others
• Accepted GEOs: Spain, Italy, Brazil, Australia (UK & Ireland no longer supported as of July 2025)
• Verticals: Sports Betting (fixed odds & exchange), Casino, Poker, Bingo, Arcade

Commission Models

• RevShare: Tiered model offering up to 40% of net revenue, negotiated individually with affiliates.
• CPA: One-time payout per new depositing player, based on traffic quality and volume.
• Hybrid: Available on request, combining RevShare and CPA components.
• Sub-affiliate Commission: Not publicly disclosed.

Payment Terms:

• Negative Carryover: No — balances reset monthly.
• Minimum Payout: £50.
• Payout Frequency: Monthly, within 30 days after month-end.
• Payment Methods: Bank Wire, Skrill, Neteller.

Promo Tools and Dashboard

The Betfair Affiliates platform provides multilingual creatives and real-time tracking tools for sports and casino campaigns.

• Creatives: Banners, text links, and landing pages in multiple languages.
• Deeplinks: Supported for targeted product or campaign promotion.
• S2S Postback: Not publicly listed.
• Real-Time Analytics: Full reporting on clicks, registrations, deposits, and revenue.
• API Access: Available via the Betfair Developer Program (paid key £299 for odds feed).
• Mobile Dashboard: Fully responsive for campaign monitoring on all devices.

Pros and Cons

Pros:

• Strong global brand reputation and high player trust.
• No negative carryover policy.
• Diverse vertical coverage — sports, exchange, casino, poker, bingo, and arcade.
• Dedicated affiliate account managers for personalized support.

Cons:

• Commission tiers not publicly disclosed.
• Restricted GEOs — UK and Ireland exited in 2025.
• Limited payment methods (no PayPal or crypto options).
• S2S and sub-affiliate details unclear.

Reputation and Reviews

Betfair maintains a strong reputation in the affiliate industry, backed by Flutter Entertainment’s global credibility and compliance standards.

Affiliates consistently report timely payments and competitive conversion rates, particularly in sports betting. The main criticism concerns the restricted GEO coverage and lack of transparency in commission tiers, though these are negotiated individually. Overall, Betfair Affiliates remains a trusted partner for affiliates focusing on regulated markets in Southern Europe and Latin America.

Affiliate Support

• Account Manager: Yes, assigned to every approved affiliate.
• Support Channels: Email and in-person contact at industry events.
• Responsiveness: Professional and reliable support team.
• Languages: English plus regional language options.

How to Join

1. Visit partnerships.betfair.com.
2. Complete the registration form with your business and traffic details.
3. Wait for manual review (usually a few business days).
4. Once approved, log in to access your dashboard, creatives, and tracking links.

Conclusion and Recommendation

The Betfair Affiliates Program remains a strong option for affiliates promoting offers in regulated markets such as Spain, Italy, Brazil, and Australia. With no negative carryover, trusted brand recognition, and multiple verticals, it offers a solid long-term revenue potential.

Best suited for:

• Affiliates with established regulated-market traffic.
• Sports and casino-focused publishers or marketers.

Considerations:

• UK and Ireland markets no longer supported (as of July 2025).
• Commission tiers negotiated individually — not published.
• Limited payment flexibility compared to competitors.

FAQ

• Q: What commission models are available?
  A: RevShare up to 45%, CPA, and Hybrid — all negotiated individually depending on GEO and performance.
• Q: Does Betsson Affiliates have negative carryover?
  A: No, all balances reset monthly.
• Q: What is the minimum payout?
  A: €50 (balances below this amount carry over to the next month).
• Q: How often are commissions paid?
  A: Monthly, by the 10th of each month.
• Q: Which GEOs are supported?
  A: Argentina, Brazil, Canada, Chile, Colombia, Denmark, Germany, Italy, Mexico, Norway, and other regulated European and Latin American markets.