Bet365 Partners Affiliate Program Review (2025) — Commissions, Payments & GEOs

Introduction

Bet365 Partners is the official affiliate program for Bet365, a leading global operator in sportsbook, casino, poker, bingo, and games. Established in 2000, it is ideal for affiliates with high-quality, regulated traffic.

The program’s strengths include strong brand recognition, high conversion rates, and robust player retention, making it suitable for affiliates targeting regulated markets worldwide.

Affiliate Program Overview

• Program Name: Bet365 Partners (formerly Bet365 Affiliates)
• Official Website: bet365partners.com
• Brands: Bet365 Sports, Casino, Games, Poker, Bingo
• Year Launched: 2000
• Languages Supported: English, Spanish, Portuguese, German, and more
• Accepted GEOs: UK, Australia, Canada, Mexico, Brazil, multiple European countries, and regulated US states (e.g., Colorado, New Jersey, Ohio)
• Verticals: Sports Betting, Casino, Poker, Bingo, Games

Commission Models

• RevShare:
  • Base: 30%
  • Max: 35%
• CPA: Custom deals for high-volume affiliates
• Hybrid: Rare, may be negotiated with account manager
• Sub-affiliate Commission: Not offered

Payment Terms:

• Minimum Payout: Often €60; some sources $250 USD (confirm with account manager)
• Payout Frequency: Monthly
• Payment Methods: Bank transfer, cheque, player account credit
• Negative Carryover: Yes — negative balances roll over to next month

Promo Tools and Dashboard

• Proprietary in-house platform with accurate tracking
• Banners, text links, and localised promotions
• Deep links supported
• S2S Postback not publicly confirmed (check with manager)
• Real-time stats on clicks, registrations, and commissions
• Mobile-friendly dashboard

Pros and Cons

Pros:

• Strong global brand with high recognition
• RevShare up to 35%
• Reliable monthly payouts
• Excellent conversion and retention rates
• Dedicated account managers and high-quality support

Cons:

• Negative carryover reduces long-term earning potential
• Selective approval process; difficult for small/new affiliates
• Higher minimum payout than many programs
• Limited transparency on CPA/Hybrid and technical integrations

Reputation and Reviews

Bet365 Partners is a top-tier affiliate program with multiple industry awards. Affiliates praise reliable payments, professional support, and strong conversion rates driven by Bet365’s trusted global brand.

The negative carryover policy is the main drawback compared to competitors that reset balances monthly.

Affiliate Support

• Account Manager: Yes, all affiliates assigned one
• Support Channels: Primarily email
• Responsiveness: Highly professional and efficient
• Languages: Multilingual to match global presence

How to Join

1. Visit bet365partners.com
2. Complete registration form with business and traffic details
3. Wait for manual review and approval (several days)
4. Access dashboard, creatives, and tracking links upon approval

Conclusion and Recommendation

Bet365 Partners is ideal for established affiliates with regulated traffic. With RevShare up to 35%, strong brand recognition, and proven reliability, it provides solid earning potential.

Best suited for:

• Affiliates with high-quality, regulated traffic
• Partners targeting Europe, North America, and regulated markets worldwide

Limitations:

• Negative carryover policy
• Strict approval process
• Higher minimum payout than some competitors

FAQ

• Q: What is the commission rate? A: 30–35% RevShare
• Q: Does Bet365 have negative carryover? A: Yes, balances roll over into next month
• Q: What is the minimum payout? A: Often €60; some sources $250 USD (confirm with manager)
• Q: What traffic sources are accepted? A: Primarily websites and media; social/direct not accepted standalone
• Q: Is approval difficult? A: Yes, selective for affiliates with established, high-quality traffic