bet-at-home Affiliate Program Review (2025) — RevShare up to 50%, High Sub-Affiliate Commission & EU Focus

Introduction

bet-at-home Affiliates is the official affiliate program for bet-at-home.com, one of Europe’s most established online betting brands operating since 1999.

The program specializes in Sports Betting, Live Betting, Online Casino, and Games, with strong focus on regulated Central European markets, particularly Germany, Austria, and Switzerland. It is fully licensed (GGL, MGA) and designed for affiliates prioritizing high-trust brands with stable, compliant European traffic.

Primary verticals: Sports Betting, Live Betting, Casino, Games.

Affiliate Program Overview

• Program Name: bet-at-home Affiliates
• Brand: bet-at-home.com
• Year Launched: 1999
• Accepted GEOs: DACH region (DE/AT/CH) and selected regulated EU markets
• Verticals: Sports Betting, Live Betting, Online Casino, Games
• Licenses: GGL (Germany), MGA (Malta)
• Tracking Software: Income Access
• Official Website: bet-at-home.com → Affiliates section

Commission Models

• RevShare: Introductory up to 50% for 12 months, followed by tiered RevShare rates
• Hybrid: Available (e.g., 40% RevShare + CPA component)
• CPA: Custom-negotiated for compliant, high-quality traffic
• Sub-Affiliate Commission: Yes — 10% Tier 1, 5% Tier 2
• Minimum Payout: €50 (Skrill/Neteller), higher for Bank Transfers
• Payout Frequency: Monthly
• Payment Methods: Skrill, Neteller, Bank Transfer
• Currency: EUR
• Negative Carryover: Must be confirmed directly with an account manager

Tools, Tracking & Dashboard

• Income Access-powered tracking and reporting
• Standard and event-based creatives, including DE/AT sporting events
• Custom banners and localized assets available on request
• Deep links for all sports, casino, and landing pages
• Real-time reporting dashboard with player metrics
• S2S postback tracking supported
• API data export via Income Access
• Mobile-optimized affiliate panel

Pros and Cons

Pros:

• Highly trusted EU-regulated brand (GGL/MGA)
• Strong performance in DE/AT/CH sportsbook markets
• Up to 50% introductory RevShare for 12 months
• Excellent sub-affiliate commission (10% / 5%)
• Reliable Income Access tracking
• Low €50 minimum payout for e-wallets

Cons:

• Negative carryover policy unclear (requires account manager confirmation)
• No crypto payment options
• Strict GEO limitations due to EU regulations
• Highly competitive German-speaking market

Reputation and Reviews

bet-at-home maintains a solid reputation among affiliates due to its long operational history, transparent licensing, and reliable monthly payouts. While the operator is sometimes viewed as conservative in product innovation, affiliates consistently highlight stable conversion rates, particularly in Germany and Austria, and accurate Income Access tracking. Being publicly-listed further enhances trust and program consistency.

Affiliate Support

• Dedicated account managers for approved affiliates
• Support via Email and platform messaging
• German and English language support
• Responsive account managers with deep EU regulatory knowledge
• Typical response time: 24–48 hours

How to Join

1. Visit the official bet-at-home Affiliates page
2. Submit the application form detailing traffic sources and target GEOs
3. Wait for manual compliance review (usually 1–3 business days)
4. After approval, access the Income Access dashboard
5. Discuss your RevShare/CPA/Hybrid deal with your account manager
6. Start promoting using tracking links and creatives

Conclusion and Recommendation

bet-at-home Affiliates is ideal for experienced affiliates focusing on the DACH region and other regulated European markets. With a strong brand legacy, competitive introductory 50% RevShare, reliable tracking, and high trust among German-speaking bettors, it is highly suitable for affiliates with compliant, localized traffic.

While regulatory limitations and strict GEO requirements may narrow eligible traffic sources, bet-at-home remains a stable long-term partner for those operating within the European regulatory framework.

FAQ

• Q: What is the maximum RevShare offered?
  A: Up to 50% for the first 12 months, followed by tiered standard rates.
• Q: Does the program have negative carryover?
  A: Policy not publicly clarified; confirm with your account manager.
• Q: Are CPA or Hybrid deals available?
  A: Yes, both can be negotiated based on traffic quality.
• Q: What are the sub-affiliate commission rates?
  A: 10% Tier 1 and 5% Tier 2
• Q: What is the minimum payout?
  A: €50 for e-wallet payments
• Q: Which GEOs convert best?
  A: Germany (DE), Austria (AT), Switzerland (CH)