888 Affiliate Program Review (2025) — Commissions, Payments & GEOs

Introduction

The 888 Affiliate Program, officially known as 888Affiliates, is the in-house affiliate network of 888 Holdings — one of the largest global online gambling operators. Covering multiple verticals (casino, sports betting, poker, and bingo), the program gives affiliates access to a full suite of products under one account.

Operating since the late 1990s, 888 is a household name in online gaming. Its strong brand trust translates into higher conversion rates, especially in regulated markets. While long-term earning potential is high, affiliates should be aware of the negative carryover policy and the relatively high payout threshold.

Affiliate Program Overview

• Program Name: 888Affiliates
• Official Website: affiliates.888.com
• Brands: 888casino, 888sport, 888poker, 888ladies
• Year Launched: 1997
• Languages Supported: English, French, German, Portuguese, Russian, Spanish
• Accepted GEOs: Global (focus on regulated markets); restricted in USA, France, Israel, Turkey
• Verticals: Casino, Sports Betting, Poker, Bingo

Commission Models

• RevShare: Tiered from 20% to 40% depending on new depositing players.
• CPA: Available upon request; rates vary and are negotiated individually.
• Hybrid: CPA + RevShare, offered to high-volume affiliates.
• Sub-affiliate Commission: 5% of referred affiliates’ monthly earnings.

Payment Terms:

• Minimum Payout: $250 (lower balances roll over).
• Payout Frequency: Monthly, around the 15th.
• Payment Methods: Skrill, Neteller, PayPal, Wire Transfer (with $25 fee).
• Negative Carryover: Yes, applies on RevShare.

Promo Tools and Dashboard

888Affiliates provides affiliates with an established in-house tracking system offering a range of marketing resources.

• Banners, text links, video creatives, and seasonal promotions.
• Deeplinks to specific products or promotions.
• S2S postback tracking supported.
• Real-time reporting on clicks, registrations, and conversions.
• API access for larger partners upon request.
• Mobile-optimised affiliate dashboard.

Pros and Cons

Pros:

• Trusted, globally recognised brand.
• Multi-vertical coverage: casino, sports, poker, bingo.
• Flexible commission models (RevShare, CPA, Hybrid).
• Dedicated multilingual account managers.

Cons:

• Negative carryover on RevShare accounts.
• High minimum payout ($250).
• Wire transfer fee ($25).
• Restricted GEOs limit reach.

Reputation and Reviews

888Affiliates has been active for over two decades and is regarded as a reliable, professional program with consistent payments. Affiliates benefit from strong brand trust and solid conversion rates.

The most common complaints involve negative carryover and the high payout threshold. Despite that, the program maintains a strong reputation in affiliate forums, with an average trust rating around 4.2/5.

Affiliate Support

• Personal Account Manager: Yes, assigned to every affiliate.
• Support Channels: Email and contact form via affiliate portal.
• Responsiveness: Fast and professional.
• Languages: English, Spanish, German, Portuguese, French, Russian.

How to Join

1. Visit affiliates.888.com and click “Join Now”.
2. Fill in the registration form with details on your traffic sources.
3. Wait for manual review and approval (usually a few business days).
4. Log in to access creatives and tracking tools.

Conclusion and Recommendation

The 888 Affiliate Program remains a top-tier choice for experienced affiliates. Its wide range of verticals, strong global brand, and flexible deal structures make it a reliable long-term partnership.

Best suited for:

• Affiliates with high-quality traffic from regulated markets.
• Experienced partners focusing on casino, sports, or poker niches.

Limitations:

• High payout threshold and negative carryover reduce beginner appeal.
• Restricted GEOs limit global scalability.

FAQ

• Q: What is the minimum payout? A: $250.
• Q: Does 888Affiliates have negative carryover? A: Yes, standard RevShare includes it.
• Q: How often are payments made? A: Monthly, around the 15th.
• Q: Which payment methods are available? A: Skrill, Neteller, PayPal, Wire Transfer ($25 fee applies).
• Q: Is a personal account manager included? A: Yes, each affiliate is assigned one.