The integration will see the live studio content from ICONIC21 go live in the existing VivaBet casino product offering in Romania. Although the two companies have not revealed the full list of games, among the additions are Gravity Blackjack, Gravity Roulette, and several baccarat titles.
For VivaBet, the effects are quite straightforward. The platform will get more live tables to switch between in the lobby, and a familiar “series” (Gravity) will be available alongside standard blackjack and roulette lineups without having to alter the rule sets.
Why Gravity-Style Live Tables Keep Showing Up
The ICONIC21 product line, which includes the Gravity Series, primarily offers a system of multipliers applied to existing table games. To put it simply, players will still get access to classic blackjack, roulette, and baccarat, but with a random appearance of a multiplier effect in some rounds.
The general trend in live casino games is that providers attempt to renew existing table game lobbies by introducing new elements of variability, such as multipliers, side bets, and speed-up. At the same time, it’s crucial to keep the learning curve low for players who are already familiar with the game.
Romania Context: Regulated Market, Rising Content Pressure
Romania is a licensed online gambling market with the National Office for Gambling (ONJN) regulating it and keeping a public list of compliant (Class I) operators. In that environment, content depth is important. Since many casino brands share the same core slots offerings, the live dealer lineup is a way to differentiate.
ICONIC21 is continuing to build out its reach in various regulated European markets, and this deal is part of that effort in Romania. For VivaBet, it’s a portfolio play to quickly build out the live table offering by leveraging an existing studio’s library.
What to Watch Next
Certain signals in this story could be more significant than the 15+ titles being added. Market observers might be interested in:
- The position and visibility: whether Gravity tables get featured in the lobby or remain secondary to existing live offerings;
- Localization: Romanian user interface settings such as limits, table mix, and availability during peak hours;
- Further integrations: whether VivaBet adds additional Gravity table types, such as variations in roulette or blackjack.
Wrapping Up
In regulated markets like Romania, the live dealer segment is evolving into a “catalogue arms race” where differentiation comes in the format. Multiplier-based tables are attractive as they provide a measurable hook without asking the user to learn a new gaming category.
To suppliers, the bar is shifting to the requirement of production consistency and series branding. Distribution deals depend not only on the ability to integrate a game well, but also on whether the developer can deliver repeatable performance in a series of regulated launches.
