Paddy Power Affiliates Program Review (2025) — Commissions, Payments & GEOs

Introduction

Paddy Power Affiliates is the official program for Paddy Power, a leading betting brand in the UK and Ireland. Operated by Flutter Entertainment plc, the program offers access to sportsbook, casino, poker, bingo, games, and fantasy sports.

The program is trusted in regulated markets and ideal for affiliates with UK/IE traffic. While it has high brand recognition and multiple verticals, there are limitations around public commission transparency and payment options.

Affiliate Program Overview

• Program Name: Paddy Power Affiliates
• Official Website: partnerships.paddypower.com
• Brands: Paddy Power Sportsbook, Casino, Bingo, Games, Poker, Vegas, Fantasy
• Parent Company: Flutter Entertainment plc
• Languages Supported: English, German, French, Spanish, others
• Accepted GEOs: UK, Ireland primarily; limited EU access; restricted in USA and France
• Verticals: Sports Betting, Casino, Poker, Bingo, Games

Commission Models

• RevShare: Estimated 25%–45% depending on traffic and performance; confirm with manager
• CPA: Available; negotiated per new depositing player
• Hybrid: Offered for select affiliates combining CPA & RevShare
• Sub-affiliate Commission: Not publicly confirmed

Payment Terms:

• Minimum Payout: £50
• Payout Frequency: Monthly, within 30 days of month-end
• Payment Methods: Bank Wire, Skrill, Neteller
• Negative Carryover: Generally no, confirm with manager

Promo Tools and Dashboard

Paddy Power Affiliates provides a comprehensive platform for campaign management and tracking.

• Banners, text links, seasonal creatives
• Deeplinks supported
• S2S postback available for real-time tracking
• Stats & analytics: clicks, views, revenue, conversions
• API access for odds/prices available with Paddy Power account
• Mobile dashboard fully optimised

Pros and Cons

Pros:

• Trusted UK & Ireland brand
• Multi-vertical program
• Flexible commission models: RevShare, CPA, Hybrid
• No negative carryover (verify contract terms)
• Dedicated affiliate support team

Cons:

• Lack of public transparency on commission tiers
• Limited payout options (no crypto/PayPal)
• Monthly payouts only
• No publicly confirmed sub-affiliate program

Reputation and Reviews

Paddy Power Affiliates benefits from Flutter Entertainment’s global profile, providing reliability and strong brand trust.

Common critiques include unclear commission structures and limited payment flexibility. Overall, the program is considered reliable for affiliates targeting UK/IE traffic.

Affiliate Support

• Personal Account Manager: Yes
• Channels: Email (post-registration details)
• Responsiveness: Quick and professional
• Languages: Primarily English; other European languages supported

How to Join

1. Visit partnerships.paddypower.com
2. Complete the registration form with business and traffic details
3. Submit application and await manual approval (1–2 weeks)
4. Access dashboard, generate links, and start campaigns

Conclusion and Recommendation

Paddy Power Affiliates is ideal for affiliates with regulated UK/IE traffic seeking a multi-vertical brand with high conversion potential.

Best suited for:

• Affiliates targeting UK and Ireland traffic
• Multi-vertical campaign managers

Limitations:

• Lack of transparent commission tiers
• Limited payout methods
• Monthly-only payments

FAQ

• Q: What is the minimum payout? A: £50
• Q: Does Paddy Power have negative carryover? A: Generally no, confirm with manager
• Q: What payment methods are supported? A: Bank Wire, Skrill, Neteller
• Q: How often are payments made? A: Monthly, within 30 days of month-end
• Q: Can I use PPC? A: Yes, but brand-bidding is prohibited; T&Cs apply

Introduction

Paddy Power Affiliates is the official program for Paddy Power, a leading betting brand in the UK and Ireland. Operated by Flutter Entertainment plc, the program offers access to sportsbook, casino, poker, bingo, games, and fantasy sports.

The program is trusted in regulated markets and ideal for affiliates with UK/IE traffic. While it has high brand recognition and multiple verticals, there are limitations around public commission transparency and payment options.

Affiliate Program Overview

• Program Name: Paddy Power Affiliates
• Official Website: partnerships.paddypower.com
• Brands: Paddy Power Sportsbook, Casino, Bingo, Games, Poker, Vegas, Fantasy
• Parent Company: Flutter Entertainment plc
• Languages Supported: English, German, French, Spanish, others
• Accepted GEOs: UK, Ireland primarily; limited EU access; restricted in USA and France
• Verticals: Sports Betting, Casino, Poker, Bingo, Games

Commission Models

• RevShare: Estimated 25%–45% depending on traffic and performance; confirm with manager
• CPA: Available; negotiated per new depositing player
• Hybrid: Offered for select affiliates combining CPA & RevShare
• Sub-affiliate Commission: Not publicly confirmed

Payment Terms:

• Minimum Payout: £50
• Payout Frequency: Monthly, within 30 days of month-end
• Payment Methods: Bank Wire, Skrill, Neteller
• Negative Carryover: Generally no, confirm with manager

Promo Tools and Dashboard

Paddy Power Affiliates provides a comprehensive platform for campaign management and tracking.

• Banners, text links, seasonal creatives
• Deeplinks supported
• S2S postback available for real-time tracking
• Stats & analytics: clicks, views, revenue, conversions
• API access for odds/prices available with Paddy Power account
• Mobile dashboard fully optimised

Pros and Cons

Pros:

• Trusted UK & Ireland brand
• Multi-vertical program
• Flexible commission models: RevShare, CPA, Hybrid
• No negative carryover (verify contract terms)
• Dedicated affiliate support team

Cons:

• Lack of public transparency on commission tiers
• Limited payout options (no crypto/PayPal)
• Monthly payouts only
• No publicly confirmed sub-affiliate program

Reputation and Reviews

Paddy Power Affiliates benefits from Flutter Entertainment’s global profile, providing reliability and strong brand trust.

Common critiques include unclear commission structures and limited payment flexibility. Overall, the program is considered reliable for affiliates targeting UK/IE traffic.

Affiliate Support

• Personal Account Manager: Yes
• Channels: Email (post-registration details)
• Responsiveness: Quick and professional
• Languages: Primarily English; other European languages supported

How to Join

1. Visit partnerships.paddypower.com
2. Complete the registration form with business and traffic details
3. Submit application and await manual approval (1–2 weeks)
4. Access dashboard, generate links, and start campaigns

Conclusion and Recommendation

Paddy Power Affiliates is ideal for affiliates with regulated UK/IE traffic seeking a multi-vertical brand with high conversion potential.

Best suited for:

• Affiliates targeting UK and Ireland traffic
• Multi-vertical campaign managers

Limitations:

• Lack of transparent commission tiers
• Limited payout methods
• Monthly-only payments

FAQ

• Q: What is the minimum payout? A: £50
• Q: Does Paddy Power have negative carryover? A: Generally no, confirm with manager
• Q: What payment methods are supported? A: Bank Wire, Skrill, Neteller
• Q: How often are payments made? A: Monthly, within 30 days of month-end
• Q: Can I use PPC? A: Yes, but brand-bidding is prohibited; T&Cs apply